Blair Potter

Dallas, Texas

Director of Media Operations at The Meeting Professional

Director of Media Operations at MPI

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Articles

Crafting event wellness experiences that resonate with attendees

2 weeks ago | mpi.org | Blair Potter

“Wellness doesn’t have to be an elaborate ritual,” says Ashley Brooke James co-founder of TRILUNA, a company that helps organizers, HR teams and marketers build meaningful connections to increase well-being and engagement for groups and events. “Don’t overcomplicate wellness.
EMEC: Walking in harmony with change

2 months ago | mpi.org | Blair Potter

MPI President and CEO Paul Van Deventer kicked off the EMEC 2025 opening plenary session, sponsored by IMEX Group, with an emotionally charged message as he recalled his very first EMEC 11 years ago, which also took place in İstanbul. Van Deventer shared good news as he summarized some of MPI’s key wins over the last year. Revenue grew by 10%, the community expanded by 34% and the MPI Foundation, which has provided 40 million Euros, celebrated its 40th anniversary.
EMEC: Nature is everywhere, and can help you become a better listener

2 months ago | mpi.org | Blair Potter

If you want to be a more conscientious listener, try embracing nature, says Ciara Feely, who will be presenting “The Superpower of Listening: Building Harmony and Unity Beyond Words” during MPI’s European Meetings & Events Conference (EMEC), 22-25 February in Istanbul. “Go out into nature, whether it’s in the middle of the country or in the middle of the city, because nature is everywhere,” says Feely, an author and sales mindset speaker.
EMEC: Creating inclusive, relaxed networking events

2 months ago | mpi.org | Blair Potter

Too many people see networking events as being a “work me” type environment and feel that they have to somehow be in a work persona rather than a more natural persona, according to Nick Bramley, client relationship director for World Wide Group. “It is perpetuated by too many people trying to be in ‘sell’ mode when it is exactly the opposite requirement,” he says.
EMEC: Sustainability starts with creating awareness

2 months ago | mpi.org | Blair Potter

Good social image, being socially responsible, having a positive reputation and knowing the other companies that are “being green” are very important motivators for creating green events, according to Özen Kırant Yozcu, associate professor at the ISAG-European Business School, who will be presenting “How Events Contribute to Sustainable Destination Development” during MPI’s European Meetings & Events Conference (EMEC), 22-25 February in Istanbul.
Sustainability event trends for 2025: Part 2

2 months ago | mpi.org | Blair Potter

We asked sustainability experts in the meeting and event industry to tell us about sustainability trends event planners should be paying more attention to in 2025, from certification to evolving regulations to measuring carbon footprints. __________________________________Sustainability certification is finally reaching a tipping point and gaining traction. There are multiple options to cover the entire event ecosystem.
EMEC: Take a forward-looking approach to emerging event trends

2 months ago | mpi.org | Blair Potter

Filiz Akdede believes using AI tools for analysis, automation and audience engagement insights is critically important for meeting planners who want to stay informed of the latest trends impacting their events.
EMEC: Your event has its own dreams—and a story to tell

2 months ago | mpi.org | Blair Potter

You should think of your meeting or event as if it were a person, according to Nils Roemen, who will be presenting the plenary session “The Power of Mesmerizing Moments” during MPI’s European Meetings & Events Conference (EMEC), 22-25 February in Istanbul. “Your event has its own dreams, intentions and reasons for inviting people to attend,” says Roemen, experience designer for the Experience Experts. “It has a story to tell—and like any good story, there's always a challenge at its core.
EMEC: Promoting wellness at events through simple moments that matter

2 months ago | mpi.org | Blair Potter

“How can we create immersive, engaging and wellness-centric experiences that prioritize the wellbeing of attendees keeping in mind the end client’s event goals and themes?”Sales Manager Attila Laszlo says the team at the MONDORF Domaine Thermal in Luxembourg started to ask that question more than 15 years ago and created a working group to find ways to include healthcare and wellness elements in their services.
EMEC: Reaching your event attendees’ emotional minds

2 months ago | mpi.org | Blair Potter

If you want ideas presented at your events to stand out to attendees, you must learn how to captivate the human mind, according to Richard Newman, who will be presenting the plenary session “The Science of Storytelling” during MPI’s European Meetings & Events Conference (EMEC), 22-25 February in Istanbul. “We used to live in a time with just a couple of TV channels, where people communicated by post or a phone-call.