Bob Koigi

Kenya, Nairobi

Chief Editor at Africa Business Communities

Multiple award winning Journalist, Top 100 World most influential @Mipad, Development Communication Specialist, Editorial consultant https://t.co/Ao7ZHh4KM

Articles

CelcomDigi appoints Grey Malaysia as brand agency partner

6 days ago | marketingreport.one | Bob Koigi

Grey Malaysia has been appointed brand agency partner for CelcomDigi Berhad, the country’s largest telecommunications company. The win follows a competitive pitch and marks a major milestone as CelcomDigi ramps up its next phase of growth. Spokesperson, CelcomDigi: “This collaboration comes at an exciting time, as ongoing transformations in digitalization and emerging technologies continue to reshape our operating model.
Heinz Mother’s Day campaign features real moms and their Heinz-inspired babies

6 days ago | marketingreport.one | Bob Koigi

This Mother’s Day, Heinz Brazil is launching a campaign dubbed Heinz Babies inspired by real-life photos shared by consumers, moms who spontaneously dress their babies in the brand’s iconic colors. Created by DAVID São Paulo, the campaign features photos taken by the families themselves, with no studio production or professional direction involved.
[Column] Andrew Dickson: Africa’s solar boom: What businesses must do now to reap the benefits

6 days ago | africabusinesscommunities.com | Bob Koigi

With 2.5 gigawatts-peak (GWp) of solar capacity added across Africa in 2024 and 194.34 GWp expected in 2025, the continent is fast becoming a global hotspot for solar energy growth. Leading this shift are the commercial and industrial (C&I) sectors, where photovoltaic (PV) systems are being installed on-site at businesses, educational institutions, and government facilities to meet their own energy demands.
Tripledot Studios acquires AppLovin’s games portfolio in $800m deal

6 days ago | marketingreport.one | Bob Koigi

Tripledot Studios, one of the world’s fastest-growing mobile game developers, has announced the acquisition of AppLovin’s mobile games studio portfolio for approximately $800 million. The half cash, half equity deal will see AppLovin become a minority shareholder in Tripledot Studios while allowing Tripledot to expand its footprint in key strategic markets, including the US and Asia.
PepsiCo and AWS collaborate to accelerate digital transformation

6 days ago | africabusinesscommunities.com | Bob Koigi

PepsiCo, Inc. has announced a strategic, multi-year agreement with Amazon Web Services (AWS), an Amazon.com, Inc. company reinforcing its commitment to accelerating enterprise-wide digital transformation. By leveraging AWS's infrastructure and services, PepsiCo is driving faster AI innovation, transforming its supply chain and go-to-market strategies, and creating deeper, more personalized experiences with consumers.
InteLogix eyes EMEA growth with planned acquisition of Egypt-based Athear

6 days ago | africabusinesscommunities.com | Bob Koigi

InteLogix, a leader in Customer Experience (CX) and Accounts Receivable Management (ARM), has announced its intent to acquire Athear for Marketing Services Co., a customer experience managed workspace, and staff augmentation provider based in New Cairo, Egypt, later this year. The planned acquisition represents InteLogix's anticipated entry into the EMEA region and key European markets, including the GCC and UK, Germany, France, Luxembourg, Belgium, and Switzerland.
Ford Foundation promotes Margaret Mliwa to Regional Director for East Africa

6 days ago | africabusinesscommunities.com | Bob Koigi

The Ford Foundation has announced the appointment of Margaret Mliwa as the next regional director of its East Africa office. Based in Nairobi, the Ford Foundation's East Africa office is a nonpolitical organization committed to advancing social justice, equity, and the public good across Kenya, Tanzania, and Uganda and to support open civic space, civil society, and public dialogue with the governments across the region.
GSMA and Samsung partner to enhance voice call connectivity through 4G and 5G networks

6 days ago | africabusinesscommunities.com | Bob Koigi

The GSMA has announced a new partnership with Samsung Electronics, the global mobile industry association, to improve voice call quality and connectivity over 4G and 5G networks by enabling VoLTE (Voice over LTE) by default on devices running Android 15 or later.
Havas Health Network expands into MENA with launch of Havas Life Middle East

6 days ago | marketingreport.one | Bob Koigi

Havas Health Network has announced the launch of its newest office, Havas Life Middle East, further expanding the Havas Life group of agencies and reinforcing its commitment to delivering world-class healthcare advertising and strategic communications in the MENA region. With a mission to inspire ideas and improve lives, Havas Life Middle East aligns with the global vision of Havas Life as the leading powerhouse of Havas Health.
CRUSH launches division for child-focused photography and video

6 days ago | marketingreport.one | Bob Koigi

CRUSH has announced it is expanding its activities with the establishment of CRUSH KIDS, a division that focuses on photography and video productions with children. The department was created from the experience and affinity with working with young talent, and wants to distinguish itself through a professional and careful approach. CRUSH KIDS focuses on a variety of projects, from baby shoots to children's fashion campaigns and brand storytelling.