Bob Koigi

Kenya, Nairobi

Chief Editor at Africa Business Communities

Multiple award winning Journalist, Top 100 World most influential @Mipad, Development Communication Specialist, Editorial consultant https://t.co/Ao7ZHh4KM

Articles

Spoticar launches cinematic campaign to reinvent the used car buying experience

1 week ago | marketingreport.one | Bob Koigi

The "Don’t be brave, be smart." campaign reinterprets major cinematic genres and the archetype of the courageous hero, emphasizing that, in real life—and especially when purchasing a used car—it’s not about bravery, but rather confidence and peace of mind. While buying a used vehicle has become more common, it is still often associated with risks, such as hidden defects or lack of warranties—factors that traditionally required courage.
KIT KAT's new campaign with Break Brothers aims to bring back the joy of a real break

1 week ago | marketingreport.one | Bob Koigi

Let's face it—breaks are disappearing. We're working longer, multitasking more, and finding fewer moments to actually pause. But KIT KAT is here to change that in its first-ever standalone character-driven campaign. Enter the Break Brothers, a group serving as a four part-symbol of the iconic KIT KAT bar, made in part to illustrate the candy brand's authority over helping fans take a true break.
Minute Maid powers up WWE fans with ‘bring the juice’ campaign

1 week ago | marketingreport.one | Bob Koigi

Minute Maid is stepping into the ring with WWE in 2025 to officially launch its new “Bring the Juice” brand platform as WWE’s Official Juice Partner. For more than 30 years, WWE has transformed Monday nights from mundane to must-watch with Monday Night Raw. WWE’s weekly flagship program, which has redefined sports entertainment, is entering a new era with Netflix.
JCDecaux Sweden rolls out digital screens for programmatic advertising across Stockholm

1 week ago | marketingreport.one | Bob Koigi

JCDecaux Sweden, part of the global JCDecaux network, has announced the launch of its programmatic digital out-of-home (prDOOH) offering, solidifying Stockholm’s position as a premier programmatic advertising hub in Scandinavia. The partnership with VIOOH, the leading premium global digital out of home supply-side platform, opens up unparalleled programmatic access to high-impact advertising spaces in the region’s capital.
[Marketing Week] Bob Koigi: From Spectators to storytellers: Tech turns audiences into engaged creators

1 week ago | marketingreport.one | Bob Koigi

In an age defined by immersive innovation, the line between content consumers and content creators is blurring fast. Technologies like Extended Reality (XR),an umbrella term that includes Virtual Reality (VR), Augmented Reality (AR), and Mixed Reality (MR), are reshaping how audiences engage with digital media. No longer limited to passive watching, viewers are stepping into virtual worlds, shaping narratives, and becoming active participants in storytelling.
Coca-Cola, Desperados, Freya’s and Deliveroo top Kantar’s creative ads awards

1 week ago | marketingreport.one | Bob Koigi

Kantar, the global marketing data and analytics company has revealed the winners of its annual Creative Effectiveness Awards, showcasing the most effective ads across digital and social, TV, print and outdoor, alongside the best performing ads tested by LINK AI, Kantar’s AI-powered ad testing solution. Ads from Coca-Cola, Deliveroo, Desperados and bread brand Freya’s take the top spots in the print/outdoor, TV, digital/social, and LINK AI-tested categories respectively.
Heineken creates flipping phone case to combat digital distractions

1 week ago | marketingreport.one | Bob Koigi

Heineken has created a prototype phone case that helps with a very modern problem: everyone being at the bar scrolling through their social media rather than talking to each other. ‘The Flipper’ quite literally flips your phone face down when it senses people are out having a good time through clever voice detection technology. The idea is that instead of being distracted by a barrage of notifications, people get #SocialOffSocials.
SAAF Program aims to secure sustainable diets for a growing world

1 week ago | africabusinesscommunities.com | Bob Koigi

By 2050, the global population will near 10 billion. Ensuring everyone has access to a healthy, sustainable diet is one of the greatest challenges of our time. Rising demand for animal and aquatic foods, coupled with climate change, environmental degradation, systemic inequities, productivity gaps, threatens food security and livelihoods particularly in low and middle-income countries, (LMICs).
Supernova to lead social strategy for RAMONA’S

1 week ago | marketingreport.one | Bob Koigi

FMCG brand RAMONA’S has selected Supernova, Atomic London’s social creator agency, as its UK social and digital agency of record. The appointment follows a three-way competitive pitch. Supernova will now partner with RAMONA’S to lead its social media strategy, content planning and production, influencer management, and paid social activity, as the brand launches a new range of products in 2025.
Monks to lead brand strategy and campaigns for Sendcloud in Europe

1 week ago | marketingreport.one | Bob Koigi

Sendcloud, Europe's shipping platform, has appointed Monks as its agency partner for Europe. In addition to building its brand strategy with Monks, the digital marketing partner will create the platform's brand campaigns. The collaboration spans the European region, with the initial focus on the Netherlands, Belgium and France Founded in 2012, Sendcloud is now a shipping partner for more than 25,000 companies, enabling them to ship their products to their customers with more than 100 carriers.