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2 days ago | 
businessinsider.com | Brad Davis |Peter Kafka |Henry Blodget
Question: Will you go to the theaters to see "F1," the new Brad Pitt racing movie from Apple, this weekend? I might. Partly because I'm a big fan of air conditioning right now. And partly because the movie, directed by the same guy who made the "Top Gun" sequel, looks like it could have very cool racing sequences, at the very minimum. Bigger question, which isn't a new one: Why is Apple making big-budget movies and putting them in theaters? Like I said, this isn't a new query.
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3 days ago | 
businessinsider.com | Brad Davis |Peter Kafka |Henry Blodget
Apple is justifiably famous for its marketing. You could even argue that the company's ad campaigns are as well-known as its products: Think Different. Dancers with iPods. And, of course, the 1984 Super Bowl ad for the Mac. But now, for some reason, Apple is developing a different reputation in adland: the company that pays for ad campaigns and then pulls them.
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1 week ago | 
businessinsider.com | Brad Davis |Peter Kafka |Henry Blodget
Just how big a deal is John Gruber, the blogger whose Daring Fireball site is a must-read for anyone who cares about Apple? Here's one way to measure Gruber's big-dealness: Every year for the last decade, following Apple's annual Worldwide Developers Conference, top Apple executives have appeared onstage with Gruber for an extended interview. But not this year.
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1 week ago | 
businessinsider.com | Brad Davis |Peter Kafka |Henry Blodget
Remember when TikTok had to find a new owner, or shut down in the United States? That was in January. TikTok still has the same owner. You can still use it in the United States. And it looks like things are going to stay that way for a while longer. The Trump administration confirmed Tuesday that it will extend the deadline for TikTok's owner, ByteDance, to find a US owner for its American operations. That deadline was supposed to be Thursday.
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2 weeks ago | 
businessinsider.com | Brad Davis |Peter Kafka |Henry Blodget
Scott Frank figured out how to thrive in Hollywood. Now he's doing it at Netflix. But the writer/director has advice for young people who want to follow in his footsteps: Try something else. If Frank were starting out his career in 2025, he said he wouldn't mess around with movies or television. "I'd want to go work in the gaming world, where I think there's some really interesting stuff going on," he told me this month.
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2 weeks ago | 
businessinsider.com | Brad Davis |Peter Kafka |Henry Blodget
No one wants to own cable networks anymore. Would you like to buy some? That is the pitch that Warner Bros. Discovery is making to Wall Street now that it has announced it's splitting itself into two companies: One will own Warners' movie and television studio and the HBO Max streaming service; the other — which it's calling its "global networks" unit — will own a bunch of cable TV networks including CNN, TNT, Discovery and the Food Network.
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2 weeks ago | 
businessinsider.com | Brad Davis |Peter Kafka |Henry Blodget
Apple kicks off its Worldwide Developers Conference on Monday — traditionally an event where the company tries to woo developers, users, and Wall Street all at once. Maybe that will happen this time around. But only because expectations are so low: Apple is limping into this year beset with all kinds of problems, from many directions, and it's not clear how it's going to work its way out from them.
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3 weeks ago | 
businessinsider.com | Brad Davis |Katie Notopoulos |Henry Blodget
The hottest trend this spring for young people is … gardening. Growing carrots and strawberries, pruning weeds. I'm sorry to inform parents anxious about screentime: This doesn't mean your kids are digging in the dirt outside in the fresh air. They're probably on Roblox, playing "Grow a Garden," which, as I typed this Thursday, had more than 2.2 million people playing — four times as many as the next most popular game.
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3 weeks ago | 
businessinsider.com | Brad Davis |Peter Kafka |Henry Blodget
It was easy to predict that Elon Musk and Donald Trump would break up someday. Even the dummy typing this imagined it. What I didn't imagine was that the divorce between two of the most powerful men in the world would play out on rival social platforms. Musk is tweeting away on the thing many of us still call Twitter — which he owns, of course — and Trump is firing back on Truth Social — the would-be Twitter rival he owns.
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3 weeks ago | 
businessinsider.com | Brad Davis |Peter Kafka |Henry Blodget
A pretty fundamental rule of political physics in our age: If you criticize Donald Trump, he roars back. Which makes what's happening now worth noting: Elon Musk is criticizing Donald Trump, and Trump … isn't responding.
