Brad Hill

1 week ago | rainnews.com | Brad Hill

Steve Goldstein’s Amplifi Media works with media companies and podcasters in developing audio content strategies. This column was originally published on Blogstein, the Amplifi blog. I just returned from my first Podcast Show London — an energized, impressively staged event that lived up to its growing reputation. It was vibrant, well-run, and full of thoughtful conversation in a venue that made it easy to connect, caffeinate, and keep the ideas flowing.

1 week ago | rainnews.com | Brad Hill

iHeartMedia is launching a radio/podcast product called True Crime Tonight, which will leverage the network’s vast array of U.S. radio stations and its position as a leading podcast publisher. Podcast production house KT Studios is partnering. The plan will have each weekly episode debut on 20-plus radio stations across the country on Sunday evenings, 10pm local time. Then, the show will be available as a podcast starting the next day.

1 week ago | rainnews.com | Brad Hill

Stockholm-based podcast giant Acast has introduced an ad-buying system called Smart Recommendations. It’s an AI-powered search engine for advertisers, and it delivers recommendations of podcasts consumed by audience segments targeted by the advertiser.

1 week ago | rainnews.com | Brad Hill

This column by RAIN guest contributor Mark Mulligan, Managing Director of MIDiA Research, was originally published on LinkedIn. See all his LinkedIn articles HERE. Streaming may be maturing from a revenue perspective but with two-tier (‘artist centric’) licensing and supremium, 2025 is set to be a year of transformative change in both product and business terms.

1 week ago | rainnews.com | Brad Hill

Jottings of note:AppearancesMicrophones, headphones, or nothing? Hernan Lopez, Founder of Owl & Co, observes that the choice of showing gear sends suble signals. He harks back to Howard Stern, and cites Joe Rogan, in considering his visual question. On the other side, the Diary of a CEO podcast doesn’t show any headphones or microphones. Other podcasts land somewhere in he midle. Lopez’s post includes screenshots to help the reader decide. See and read HERE.