Brad Luttrell

May 3, 2024 | bradluttrell.beehiiv.com | Brad Luttrell

Happy Kentucky Derby! šŸ‡Todayā€™s newsletter is inspired by the greatest 2 minutes in sports, the Kentucky Derby, which just so happens to also be a running activity (albeit with a few more legs than I have). I hope you enjoy. If you missed my post about my tragic Derby experience, click here for another read this morning.

Apr 26, 2024 | bradluttrell.beehiiv.com | Brad Luttrell

Storytelling is a skill for a founder, just like any skill with finances, engineering, design, etc. But here’s the kicker—you don’t have to be a copywriter to tell a story. You don’t even have to like writing. I’m going to prove that today by giving you 9 thought starters that you can use to turn into posts about your business. I promise to make it easy for you to start sharing about your company. Why you need to shareWhen I go anywhere and people recognize me, it’s probably from my LinkedIn content.

Apr 19, 2024 | bradluttrell.beehiiv.com | Brad Luttrell

A founder shocked me this week. An investor asked me to meet with this founder, and I was happy to help. The context was this founder had started a business, the investor was interested in putting some cash in but first, the founder could use some advice from someone who had raised capital. The investor followed up with a link to his site. It was not pretty. I didn’t judge it too much—we all start somewhere. But I figured the business was really early. I showed up to the meeting to help.

Apr 12, 2024 | bradluttrell.beehiiv.com | Brad Luttrell

Imagine the entire industry analyzing your every move as you try to fulfill an open position. That’s what just happened this week at the University of Kentucky. John Calipari quit his job at the helm of the school’s basketball team. This came just weeks after he did a media interview with his boss, where Calipari said he was committed to fixing the slumping program. The whole process was chaos, and all along the way I’ve looked at it from two different perspectives.

Apr 5, 2024 | bradluttrell.beehiiv.com | Brad Luttrell

I made my pitch. It felt good, at least for a second. “I don’t believe you.” The bold statement came from across the small room. My self assurance evaporated. My face flushed. I felt angry. In hindsight, he was dead on. Today’s post will improve your pitch across marketing, fundraising and sales by removing fluffy superlative language. A room of investors, mentors and advisorsIn 2019, my cofounders and I were traveling to St. Louis from Louisville, Ky. every other week.