Braden Kelner

Philadelphia

Associate Editor at Wharton Magazine

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Articles

How COVID Changed the World

1 month ago | magazine.wharton.upenn.edu | Braden Kelner

Five years ago this past March, the World Health Organization declared COVID-19 a pandemic, and the world has never been the same. What began in December 2019 as a cluster of patients in Wuhan, China, with a mysterious pneumonia-like illness exploded into an existential threat that has killed more than seven million people. Life changed for everyone, practically overnight.
Blueprints of a Business Breakthrough

1 month ago | magazine.wharton.upenn.edu | Braden Kelner

Standing on the balcony at the New York Stock Exchange last spring was a surreal experience. I’d made my way to the heart of the Financial District that April to ring in the first day of trading for Rubrik, the cybersecurity software company I had co-founded 10 years before. The growth of an idea into a public company — one that hopefully will last many decades while improving the lives and experiences of thousands of customers and employees — is long and complex.
Proudly Building Community

1 month ago | magazine.wharton.upenn.edu | Braden Kelner

When prospective students ask what makes Wharton special, our answer is simple: the community. For LGBTQIA+ students, that sense of belonging takes root before they arrive on campus, thanks to Wharton Out for Business. Our support begins during the MBA recruiting process, facilitating connections that ensure admits from our community feel informed and welcomed into their new Wharton family.
What's in the Cards for Crypto?

1 month ago | magazine.wharton.upenn.edu | Braden Kelner

As the cryptocurrency industry continues to capture public attention and gain value, serious questions about consumer trust remain. Wharton marketing’s William Stewart Woodside Professor, David Reibstein, joined Tsai Wan-Tsai Professor Z. John Zhang on Knowledge at Wharton’s Ripple Effect podcast to discuss the future of cryptocurrency with host Dan Loney. This interview has been edited and condensed. Dan Loney: Cryptocurrency is starting to have an impact on a large segment of the population.
Shifting Gears

1 month ago | magazine.wharton.upenn.edu | Braden Kelner

I applied to business school to jump-start my passion for sports marketing amid what I would describe as a winding, dynamic professional journey. My undergraduate education and experience had equipped me for a career in environmental engineering and consulting, but a mix of influences moved me in another direction.
Stopping to Smell the Roses

1 month ago | magazine.wharton.upenn.edu | Braden Kelner

It’s new student orientation in the fall of 2022, and I’m standing in Steiny-D across from the Stock Exchange post. As a senior shows me around and shares his nostalgia, it hits me for the first time that I’m at the Wharton School. He speaks of pressures to choose safe career paths, and I nod along, though my mind is wandering. At Wharton, one student comes from Wisconsin and another from Kazakhstan; one plays the flute and the other, squash. Yet most of them want to be bankers or consultants.
Life Lessons: Reflections From the U.S. Navy's 70th Secretary

1 month ago | magazine.wharton.upenn.edu | Braden Kelner

Multiple American presidents, leaders of church, state, and industry, Hall of Fame athletes — you’ll find all of these and more in At the Helm: My Journey with Family, Faith, and Friends to Calm the Storms of Life, the compelling autobiography of John Dalton WG71, the 70th Secretary of the Navy.
Conquering Financial Goals and Mountain Peaks

Jan 21, 2025 | magazine.wharton.upenn.edu | Braden Kelner

Grace Vandecruze WG94 remembers being raised in a home that struggled to make ends meet. Immigrants from Guyana in South America, Vandecruze and her family — including her six siblings — lived in modest accommodations in New York. “We had a house that had more love in it than food,” she says, recalling the many jobs her parents took to provide for them. Those early days have inspired later parts of Vandecruze’s story.
Must-Read Wharton Authors

Oct 18, 2024 | magazine.wharton.upenn.edu | Braden Kelner

The Customer Centricity Ebook CollectionPeter FaderThe marketing professor’s three essential guides are mandatory reading for leaders building customer-focused strategies. Co-authored by Bruce Hardie, Michael Ross, and Sarah Toms. (Wharton School Press)Breaking BoxesBetsy Pepine WG94“Dismantling the metaphorical boxes that bind us” is the goal of this self-help book by the serial real estate entrepreneur, who shares personal challenges and strategies for living authentically.
Write Your Own Story

Oct 18, 2024 | magazine.wharton.upenn.edu | Braden Kelner

Patricia Tang WG26’s admission to Wharton’s Moelis Advance Access Program changed her career trajectory. Tang, who began her MBA this fall, had planned to follow a traditional path to business school after graduating from Northwestern University: She would spend a few years as a consultant before pursuing her graduate education.