Brandon Friederich

3 weeks ago | maxim.com | Brandon Friederich

The Maxim Hot 100 beauty has a major role in an adaptation of Sega’s “Outrun” from the “Transformers” director. Sydney Sweeney is leveling up in the movie-making world to collaborate with blockbuster filmmaker Michael Bay on a new film based on an iconic 1980s racing video game.

4 weeks ago | maxim.com | Brandon Friederich

The photographer/director has also helmed classic ads featuring Paris Hilton, Kim Kardashian, Heidi Klum, Emily Ratajkowski, Padma Lakshmi and Nina Agdal. “Everyone has always said that I make people look better than they’ve ever looked.” In-demand commercial director Chris Applebaum takes the admirably modest “not-for-me-to-say” approach when asked what sets him apart from his peers, of which there are few.

1 month ago | maxim.com | Brandon Friederich

Pocket parks, courtyard wine bars and restaurants offering everything from Michelin-starred desserts to tableside ceviche towers are just a stroll away from La Valise Hotel. La Valise Hotel in Mexico City’s hip Roma Norte district is the perfect pied-a-terre for exploring the city’s best restaurants, bars and shopping.

1 month ago | maxim.com | Brandon Friederich

Commemorating the Ducati factory team’s historic one-two finish in Italy on the nation’s birthday. Ducati machines dominated the 2024 MotoGP season to a truly historic degree, with the combined efforts of Ducati Corse-powered racing teams earning the Borgo Panigale factory its third consecutive Riders’ title and fifth consecutive Constructors’ title as Ducati-saddled racers notched 19 of a total 20 Grand Prix wins.

2 months ago | maxim.com | Brandon Friederich

“A great model is someone open to pushing boundaries and embracing unconventional settings. Sometimes this means hiking to a remote location, braving cold temperatures or working in public spaces.” Combine the adventuresome spirit of a National Geographic documentarian with a cover photographer’s eye for feminine beauty, and you get Alex Yaro.