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Brandon Thurston

Buffalo, United States

Editor and Owner at Wrestlenomics

Reports business, data & legal • Email: brandon @wrestlenomics .com • Signal: BrandonThurston.14

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Articles

  • State of the Business: TV ratings, attendance and more

    1 week ago | wrestlenomics.substack.com | Brandon Thurston

    While TV viewership — offset by changes in household coverage — may be a reasonable indicator of fan engagement, the ranking of these programs are a more reliable indicator of a program’s media value.

  • Vince McMahon's new company is called 14TH & I, focusing on sports, media, and entertainment

    1 week ago | wrestlenomics.com | Brandon Thurston

    This article was also published for Wrestlenomics subscribers. Signup now on Patreon or Substack to unlock ad-free access to in-depth reports and analysis on the business of pro wrestling. Vince McMahon has launched a new business venture, forming an investment firm called 14TH & I, pursuing opportunities in sports, media, and entertainment.

  • WWE NXT, May 27 on CW: 650,000 viewers; 0.14 P18-49 rating | TV ratings analysis

    1 week ago | wrestlenomics.com | Brandon Thurston

    WWE NXT on CWTue, May. 27, 2025: 8:00 to 10:00 pm650,000 viewers (P2+)P18-49 rating: 0.14Reported earlier by Programming Insider. NXT was opposed in primetime by the NBA playoff game between the Knicks and Pacers on TNT, which averaged a 1.78 P18-49 rating and 5,910,000 viewers. The Oilers vs. Stars NHL playoff game also aired on ESPN, averaging 0.43 and 1,521,000 viewers. P2+ comparisons:This episode vs. last week (697,000): -7%This episode vs.

  • Quarter-hours: AEW Dynamite, May 28

    1 week ago | wrestlenomics.com | Brandon Thurston

    Wrestlenomics: Unlock Full Access to Pro Wrestling Business Insights. You’re one step away from in-depth reports and exclusive analysis on the business of pro wrestling. Published May 29, 2025May 29, 2025

  • AEW Dynamite, May 28 on TBS: 636,000 viewers; 0.16 P18-49 rating | TV ratings analysis

    1 week ago | wrestlenomics.com | Brandon Thurston

    AEW Dynamite on TBSWed, May. 28, 2025: 8:00 to 10:05 pm636,000 viewers (P2+)P18-49 rating: 0.16Confirmed by Wrestlenomics. Dynamite ranked approximately #5 for the night on cable in P18-49. The Thunder vs. Timberwolves NBA playoff game on ESPN was #1 with a 1.36 P18-49 rating and 1,825,000. NBA Courtside was #2. The Panthers vs. Hurricanes NHL playoff game on TNT was #3. Jesse Watters on Fox News was #4. P2+ comparisons:This episode vs. last week (575,000): +11%This episode vs.

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Brandon Thurston
Brandon Thurston @BrandonThurston
24 May 25

RT @wrestlenomics: How does viewership of WWE Monday Night Raw on Netflix compare to Raw when it was on USA Network? Our estimates are here…

Brandon Thurston
Brandon Thurston @BrandonThurston
24 May 25

Plaintiffs want broad access to communications about sexual misconduct allegations against Vince McMahon. He wants to limit discovery on that subject to communications with WWE board members ahead of the TKO merger deal—the subject of this shareholder class action suit.

Twitter User @user

Brandon Thurston
Brandon Thurston @BrandonThurston
24 May 25

RT @wrestlenomics: Vince McMahon argues shareholder plaintiffs' broad requests for evidence related to sexual misconduct allegations is att…