Breanna Denney

Oct 11, 2023 | wsj.com | Ngai Yeung |Emil Lendof |Breanna Denney

In 2013, Birkenstock Group was formed out of a loose association of family companies, creating a corporation with three divisions. Oliver Reichert became CEO, meaning that, for the first time, the company was no longer run by a Birkenstock family member. Ellen Emmerentze Jervell for The Wall Street Journal