Brian Carter

5 days ago | thebasscast.com | Brian Carter |Brian Carter

Boater winner Jeremy Mull of Pawnee, Illinois, and co-angler winner Ken Landreth of Swansea, Illinois. Swansea’s Ken Landreth Tops Co-Angler DivisionSHELBYVILLE, Ill. (June 23, 2025) – Boater Jeremy Mull of Pawnee, Illinois, caught a five-bass limit weighing 14 pounds, 8 ounces Saturday to win the Major League Fishing (MLF) Phoenix Bass Fishing League (BFL) Presented by T-H Marine on Lake Shelbyville. The tournament was the third event of the season for the BFL Illini Division.

5 days ago | thebasscast.com | Brian Carter |Brian Carter

Saltwater swimbait revolution debuts at ICAST 2025 New Product Showcase. SAN ANTONIO, TX – The bar for saltwater swimbaits is about to be reset. Meet the Mustang—Livingston Lures’ boldest, most technologically advanced saltwater offering yet—launching exclusively at ICAST 2025. The Mustang is a full-throttle swimbait with an aggressive belly roll and a hard-thumping paddle tail, designed to provoke crushing strikes from saltwater predators.

2 weeks ago | thebasscast.com | Brian Carter |Brian Carter

RLVNT Adds Frame to Hi-Tech Fishing/Hunting Sunglasses FamilyDesigned to cover more of the face while still looking good, anglers and hunters are hot for BUCKFINLAYSON, MN (June 11, 2025) – True to their name which means “Solving Real Life Vexes with New Technology,” Minnesota-based hi-tech sunglasses manufacturer, RVLNT, is proud to introduce another frame style to its current collection of 13 unique frames. RVLNT’s BUCK is a sturdy, hardworking frame with maximum coverage.

2 weeks ago | thebasscast.com | Brian Carter |Brian Carter

[BOCA RATON, FLA.] — ISLAND OPTICS has announced the launch of our new Low Light OX2 Lenses engineered specifically for anglers and the conditions they most often face. As an angler, you know you aren’t always able to go fishing on the best calmest, sunniest days. You deal with a lot of weather as an angler, and something that is often overlooked is a lens on sunglasses that allows you to see into the water on those dark, stormy days as well as early and late in the day and in very shaded areas.

1 month ago | thebasscast.com | Brian Carter |Brian Carter

May 22, 2025B.A.S.S., Daiwa announce three-year renewal as supporting sponsorBIRMINGHAM, Ala. — B.A.S.S. announced today that Daiwa, a worldwide leader in fishing gear, has signed a three-year renewal as supporting sponsor. As part of the agreement, Daiwa will be featured on-site at Progressive Bassmaster Elite Series events showcasing and selling products to fishing enthusiasts across the country. “Daiwa is pleased to renew our sponsorship with B.A.S.S. for another three years.