Brian Cooley

San Francisco, United States

Editor-at-Large at CNET

Editor at large, https://t.co/HmbDKfI4mG Principal, Cooley Insights

Articles

What it means to be a pet-inclusive community

1 month ago | marinij.com | Brian Cooley

It’s no secret that pets are an integral part of a healthy and happy community. Pets get us out of the house, encourage relationships with new people and foster stronger neighborhood bonds. A new program called Pet Inclusive Novato has just launched and we hope more cities in Marin add their own Pet Inclusive programs. Pet Inclusive Novato encourages and celebrates pet-inclusive practices in Novato housing, restaurants, hotels, retail stores and workplaces.
How to Choose the Best Dash Cam

Nov 20, 2024 | cnet.com | Brian Cooley

Choosing the best overall dash cam for recording video footage in your vehicle can be tricky. However, the best dash cam for safety, security or just recording curiosities that happen on the road will always have a few key features. Here are my tips on how to choose the right one in a sea of generally good ones. First, think about your budget: You can spend tens to hundreds of dollars on a dash cam, but start with a rough idea of what your reason for having one is worth.
Nick Hern Books | About Andy Barker

Nov 12, 2024 | nickhernbooks.co.uk | Andy Barker |Brian Cooley |Beth Wood

Andy Barker is a certified performance coach, trainer and author with diverse work experience in the arts and corporate senior management. He has worked in the music industry, the film industry, the world of theatre, videogames, and learning and development. Highlights include working with Jim Henson's Muppets and with Andrew Lloyd Webber's numerous West End productions.
Navigating The 83(b) Election: Risks And Rewards Of Early Taxation

Aug 13, 2024 | mondaq.com | Brian Cooley

Internal Revenue Code § 83 governs the taxation of property (e.g., stock, restricted stock units, or stock options) transferred in connection with the performance of services.
Sunriver Realty Unveils New Look & Vision for a New Era

Apr 25, 2024 | cascadebusnews.com | Brian Cooley

(Sunriver Realty Team | Photo courtesy of Sunriver Realty)Sunriver Realty, the leading real estate brokerage in Sunriver, Oregon with a rich history in the community, is ushering in a new era of innovation and a hyper-focus on serving the local real estate marketplace. With an unparalleled understanding of Sunriver’s distinctive charm and allure, the brokerage is redefining the region’s real estate experience for buyers, sellers and vacation home renters.
Phantom Stock 101: A Primer On Invisible Equity - - United States

Feb 8, 2024 | mondaq.com | Brian Cooley

Phantom stock plans are a deferred compensation tool companies can use to attract, motivate, and retain talented employees. These plans (also known by many other names, i.e., shadow stock plans, phantom equity plans, synthetic equity programs, etc.) offer employees some of the benefits of stock ownership without transferring company equity.
Is AI the Remedy to All Those ‘Smart’ Tech Letdowns?

Jan 9, 2024 | pgsignal.com | Brian Cooley

By Brian Cooley, Editor at large, CNETSmart homes, smartwatches and smart TVs are not that smart. They offer remote control, customization, crude pattern matching and some sensing, but are a far cry from being intelligent. If they were, your TV’s streaming recommendations would actually interest you, your watch would reduce notification fatigue, not add to it, and your home would realize that your utterances, presence and gestures are all subtle commands if devices would just notice them.
Recapture the Joy

Jan 3, 2024 | medium.com | Brian Cooley

My eight-grade fingers trembled as I typed “RUN” and hit RETURN. The whole class was gathered around the tiny CRT that served as the monitor for one of the class Commodore 64 computers. It was my third attempt at running the text-based baseball simulator that I had been working on for weeks as a class project. Finally, the debugging of the spaghetti logic contained in the hundreds of lines of IF and GOTO statements had paid off. The program was running and running as designed.
What it means to be a ‘Better City for Pets’

Sep 25, 2023 | marinij.com | Lisa Bloch |Brian Cooley

This month, Novato was recognized as a “Better City for Pets,” one of just seven Bay Area cities that’ve been designated as the best for people who live, play and work with their pets. This recognition lays out next steps for Novato to be an even more pet-inclusive city and a model for all of Marin. According to the American Society for the Prevention of Cruelty to Animals, “Pet-friendly cities are more economically vibrant and have higher qualities of life.
Sorrento Announces Phase 3 Trial Met Primary Endpoint and

Sep 12, 2023 | globenewswire.com | Brian Cooley

In the phase 3 trial, a randomized double blind and placebo-controlled pivotal study, 1,212 mild or moderate COVID-19 patients were enrolled and treated with OVYDSO™ (Olgotrelvir) or placebo. The primary endpoint was time to sustained recovery of 11 COVID-19 related symptoms and the key secondary endpoint was the viral RNA copy load reduction.