
Articles
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Aug 24, 2024 |
bloomberglinea.com | Lily Meier |Brian Delk
Bloomberg — Si Pete Ruggiero, CEO de Crayola, logra lo que se propone, es muy probable que pronto nos encontremos oliendo crayones de colores en los pasillos de los comercios. La Oficina de Patentes y Marcas de EE.UU. concedió en el mes de julio una marca registrada al coloso de las artes y las manualidades por el aroma de sus crayones: el olor a cera de una infancia intentando colorear dentro de las líneas.
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Aug 22, 2024 |
unionleader.com | Lily Meier |Brian Delk
You may find yourself smelling crayons in the aisles of stores soon -- if Crayola’s Chief Executive Officer Pete Ruggiero has his way. In July, the U.S. Patent and Trademark Office issued a patent to the arts and crafts giant for the smell of its crayons -- that waxy scent of a childhood spent trying to color within the lines.
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Aug 22, 2024 |
torontosun.com | Lily Meier |Brian Delk
• You can save this article by registering for free here. Or sign-in if you have an account. Article content(Bloomberg) — You may find yourself smelling crayons in the aisles of stores soon — if Crayola’s Chief Executive Officer Pete Ruggiero has his way. Advertisement 2Don't have an account? Create AccountArticle contentWe apologize, but this video has failed to load. Try refreshing your browser, ortap here to see other videos from our team. We apologize, but this video has failed to load.
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Aug 22, 2024 |
bloomberg.com | Lily Meier |Brian Delk
At its color-drenched crayon factory in Pennsylvania, the company ramps up production every summer to equip classrooms across America. By Lily Meier and Brian DelkPhotographs by Adam Golfer for Bloomberg BusinessweekFor a lot of companies, the weeks between July 4 and Labor Day are a quiet time, full of employee vacations and summer Fridays. Not Crayola LLC.
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Aug 21, 2024 |
bloomberg.com | Lily Meier |Brian Delk
It’s too soon for this back-to-school season, but Crayola envisions one day pumping the scent into the aisles of retailers. You may find yourself smelling crayons in the aisles of stores soon — if Crayola’s Chief Executive Officer Pete Ruggiero has his way. In July, the US Patent and Trademark Office issued a patent to the arts and crafts giant for the smell of its crayons — that waxy scent of a childhood spent trying to color within the lines.
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