Brian Lange

Jan 27, 2025 | futurecommerce.com | Brian Lange

Insiders #185: Blue Velvet-Clad Athleisure: Commerce Smoothed Away Lynch's America27.1.2025Insiders #185: Blue Velvet-Clad Athleisure: Commerce Smoothed Away Lynch's AmericaJanuary 27, 2025The London Brief is a series from Future Commerce covering commerce and cultureof the United Kingdom’s capitol city. I’m not the kind of person easily intimidated by a story. I don’t “walk out” of a film or show unless I’m bored. But I have to confess: I have only finished one of David Lynch’s films and shows.

Jan 17, 2025 | futurecommerce.com | Phillip Jackson |Brian Lange

Why LORE? The Stories that Shape Our Future17.1.2025Why LORE? The Stories that Shape Our FutureJanuary 17, 2025The London Brief is a series from Future Commerce covering commerce and cultureof the United Kingdom’s capitol city. In the beginning, there were stories. They were whispered around campfires, etched into stone, and carried across oceans. These stories became the foundation of who we are—as individuals, communities, and civilizations.

Oct 28, 2024 | futurecommerce.com | Brian Lange

Insiders #183: Mythopoeic Brands28.10.2024Insiders #183: Mythopoeic BrandsOctober 28, 2024The London Brief is a series from Future Commerce covering commerce and cultureof the United Kingdom’s capitol city. “I don’t explain, I explore.” Marshall McLuhanYou realize what we’re doing is fake right? Brands are literally made up. You’re all working and striving towards something that is a figment of the imagination.

Aug 20, 2024 | futurecommerce.com | Brian Lange

A lot of people don't realize what's really going on. They view life as a bunch of unconnected incidents and things. They don't realize that there's this, like, lattice of coincidence that lays on top of everything. - Miller, Repo ManIn 1984, a punk kid and a repo man chased an alien-infested Chevy Malibu across Los Angeles. Today, we're all punks, the algorithms are the repo men, and the alien invasion isn't in the trunk—it's in our pockets, our homes, and our minds.

Jul 23, 2024 | futurecommerce.com | Brian Lange

In recent years, we've witnessed a new phenomenon: new brands and software companies alike emerge seemingly overnight, challenging established players with promises of better quality at lower prices. These upstarts, often founded by small teams or solo entrepreneurs, burst onto the scene with a distinct aesthetic and a heavy social media presence.