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1 month ago | 
themediaonline.co.za | Brian Veseling
The use of AI in advertising is rapidly bringing about “a sea change, and there are not just examples here and there, but intrinsic parts of most large ad campaigns that we see right now,” says Laya Menon of IPG Mediabrands. “Machine learning has been around for a fairly long time. It’s just become more sophisticated where AI is able to detect patterns and then it keeps learning.
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1 month ago | 
wan-ifra.org | Brian Veseling
“Machine learning has been around for a fairly long time. It’s just become more sophisticated where AI is able to detect patterns and then it keeps learning. So, it’s able to optimise and make campaigns far more intelligent with each passing day,” Laya Menon Executive VP & Business Head, Lodestar UM (IPG MB) told participants at our Bangalore AI Forum last week. This has been vital in the use of AI to transform the way campaigns are made and targeted, she added.
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Oct 30, 2024 | 
wan-ifra.org | Brian Veseling
2024-10-30. “Students are a really important funnel for The Economist. Most people I speak to will say ‘I signed up when I was a student, and I’m still a subscriber, 30-40 years later,’” Liv Moloney, Head of Video, The Economist, told participants at our Newsroom Summit conference in Zurich last week. by Brian Veseling [email protected] | October 30, 2024The Economist has been developing several ways of connecting with younger audiences.
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Oct 30, 2024 | 
wan-ifra.org | Brian Veseling
by Brian Veseling [email protected] | October 30, 2024Amedia publishes 130 newspapers located throughout the country of 5.5 million people. About 40 percent of the population, some 2 million people, are daily readers of Amedia’s products. The publisher has about 829,000 subscribers.
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Oct 11, 2024 | 
wan-ifra.org | Brian Veseling
“Our long term goal is simply to build strong multiple platforms,” Aigbogun told participants at our recent Digital Media Africa conference in Nairobi. “Get readers to come. Get them to stay. Get them to pay. Get them to stay paying instead of churning. Bring them in with good content, with technology to ensure seamless distribution. Technology that allows a seamless payment.”Established in 2001 and based in Nigeria’s largest city, Lagos, BusinessDay has three key revenue streams.
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Sep 17, 2024 | 
wan-ifra.org | Brian Veseling
Denmark’s Zetland, for example, has gained 40,000 paying members and offers both text and audio versions for every article. Interestingly, the publisher has found that its consumers prefer the audio version 80 percent of the time. Something else Zetland has learned is that it’s crucial to become “a brand that people really relate to,” says CEO Tav Klitgaard. “And we do that by being what we call a human brand.
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Aug 1, 2024 | 
wan-ifra.org | Brian Veseling
Focused on India’s Hindi-language market, Amar Ujala publishes around 2,500 stories each day on its website, amarujala.com. In recent years, the publisher’s major challenge has been to balance and direct that wide range of content with the wants and needs of the millions of users coming to their website. “Every user has different schedules, different expectations for a product or a brand.
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Jul 17, 2024 | 
wan-ifra.org | Brian Veseling
The Hindu has a strict policy to ensure that a human is in the loop for all published content, but are using AI to help fine-tune and develop content and services to appeal to specific audiences. One example of this is personalising the way they produce some newsletters, Nagaraj Nagabushanam, The Hindu’s Vice President, Data and Analytics, told participants at our AI Summit in Bengaluru last week.
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Jul 5, 2024 | 
wan-ifra.org | Brian Veseling
2024-07-05. WAN-IFRA’s Congress featured 166 speakers. Only one – Tav Klitgaard, CEO of Denmark’s Zetland – brought a musical instrument on stage and played it to kick off his presentation. by Brian Veseling [email protected] | July 5, 2024Before Tav Klitgaard shifted his career focus to technology and journalism, he worked as a jazz trumpet player, and the creativity and innovation that all great jazz requires is something he carries along with him.
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Jun 19, 2024 | 
wan-ifra.org | Brian Veseling
During a round-table discussion at our World News Media Congress around product development, audience engagement and digital subscriptions, Douchet noted that while many media companies have made progress in adapting to digital in many ways, there are still areas for improvement. Chief among these is user experience (UX). “We have understood the product is not as important as the journalism that we create and publish. But it is extremely important for our users to engage with the brand.
