Brittany Hodak

Franklin

Freelance Contributor at Freelance

My new book, Creating Superfans, is in stores now! 📚 https://t.co/8TFtoVaDec

Articles

The Future of AI in Customer Service Is Human-Centric

1 month ago | vktr.com | Brittany Hodak

Blending AI efficiency with human empathy is the key to modern contact centers and customer satisfaction. The Gist AI enhances efficiency. AI makes customer service faster and smarter. Automating routine tasks frees human agents to focus on complex customer needs. Humans build trust. People still want a human connection. While AI enhances service, human agents bring empathy, problem-solving and trust. Hybrid service wins. The future of call centers is hybrid.
The Key to Thriving Teams

2 months ago | cmswire.com | Brittany Hodak

Without teams who know how to use AI in smart, meaningful ways, it’s just another shiny tool gathering dust. Soft skills matter. AI requires soft skills like adaptability, collaboration and critical thinking to make an impact in customer experience and marketing. Experiment and innovate. Safe spaces for experimentation help teams master AI tools and reimagine customer journeys. Role-specific toolkits.
How Data-Driven Marketing Sparks Lasting Loyalty

2 months ago | cmswire.com | Brittany Hodak

Craft personalized experiences that inspire loyalty by fusing data insights with creative storytelling in your marketing strategy. Creativity and data collide. Innovative marketing turns analytics into stories that resonate with customers on a personal level. Design with empathy. Human-centered strategies prioritize customer needs and create meaningful and intuitive interactions. Trust fuels connection.
The Secret Sauce to Event Success: Engaging Experiences, Not Just Free Stuff

Jan 21, 2025 | community.thriveglobal.com | Brittany Hodak |Katy Perry

Events have the power to do more than just draw a crowd—they can inspire loyalty, foster relationships, and leave lasting impressions. Yet, many organizers still focus on boosting attendance or handing out free swag, missing the bigger picture. The goal isn’t just to fill seats but to create moments that transform first-time visitors into lifelong brand advocates. Let’s explore how to craft events that don’t just attract attention but create deep, lasting connections.
Using Weather Data and Sentiment Analysis for Better CX

Jan 13, 2025 | cmswire.com | Brittany Hodak

Customer experience and ... the weather? It's amazing what you can do with a solid sentiment analysis game plan. Customer behavior insights. Sentiment analysis improves customer satisfaction and allows businesses to act on customer feedback quickly. Weather and sentiment synergy. Combining weather data with sentiment analysis provides businesses with holistic insights and helps anticipate customer needs. Essential tools for success.
What to Expect in 2025

Jan 7, 2025 | cmswire.com | Brittany Hodak

The marketing leader of 2025 will blend creativity with tech proficiency, embrace data and use purpose-driven strategies to drive long-term growth. Evolving leadership role. The role of the marketing leader is shifting toward technological expertise, data-driven decision-making and customer-centric strategies for long-term growth. Purpose-driven marketing. Marketing leaders must align brand values with customer expectations and authentically embed purpose into every strategy.
Breaking Barriers and Building Equity: The Impact of Women in Healthcare Leadership

Dec 9, 2024 | community.thriveglobal.com | Brittany Hodak |Katy Perry

When it comes to shaping a more equitable healthcare future, women are leading the charge. Across the industry, female leaders are driving initiatives that prioritize inclusivity, address disparities, and improve outcomes for underserved populations. They’re breaking glass ceilings AND transforming the very foundation of healthcare to make it better for all people.
Maximizing Success with Computer Vision in Retail

Dec 4, 2024 | cmswire.com | Brittany Hodak

Advances in AI-powered computer vision are changing retail by supporting everything from store layouts to inventory management. Optimized retail layouts. Computer vision in retail optimizes layouts by analyzing foot traffic for a better customer experience. Enhanced queue management. Real-time queue management with computer vision reduces wait times and improves customer flow. Proactive stock monitoring. Continuous monitoring through computer vision enables proactive, efficient restocking.
A Huge Customer Experience Mistake I Saw At the Aquarium

Nov 12, 2024 | brittanyhodak.com | Brittany Hodak

Ever have an experience that made you think, “It was a lot better before they said anything!”? I sure have—just the other day at an aquarium. It turned into a teachable moment, though, and I’m sharing it with you because it’s such a great reminder of why empowering your team to take ownership of the customer experience is absolutely essential. Picture this: I’m watching my two sons hover over the open-air stingray tank as they wait for their turn to pet them.
How to Enhance Office Space Utilization for Improved Well-Being, Productivity, and Adaptability - Thrive Global

Nov 11, 2024 | community.thriveglobal.com | Brittany Hodak |Katy Perry

The world of work has changed, and so have our offices. With remote and hybrid work becoming the new normal, many organizations are reimagining their workspaces to keep pace. Some have already found their sweet spot, but others are still on the hunt for that perfect blend of space, comfort, and productivity. If you’re in the latter camp, don’t worry — you’re not alone, and there’s a solution that might be exactly what you’re looking for: facility space assessments.