Articles

  • 1 week ago | cmswire.com | Brittany Hodak

    Forget points and perks—CX leaders must focus on personal, values-driven experiences to win loyalty. Story shapes identity. A clear, values-driven brand story gives customers a reason to care beyond the product. Empathy builds trust. Loyalty grows when brands understand customer needs through real conversation and insight. Consistency creates advocates. Reliable, thoughtful experiences repeated over time turn satisfaction into lasting loyalty.

  • 3 weeks ago | cmswire.com | Brittany Hodak

    The brands winning real loyalty are those blending modular tech with emotional connection—without customers even noticing the tech at work. Composable digital ecosystems. Composable systems allow brands to build flexible, modular environments that personalize customer experiences in real time. Human-centered strategy. The best digital experiences prioritize real human needs and make sure that technology enhances emotional connections seamlessly. Invisible tech magic.

  • Feb 27, 2025 | vktr.com | Brittany Hodak

    Blending AI efficiency with human empathy is the key to modern contact centers and customer satisfaction. The Gist AI enhances efficiency. AI makes customer service faster and smarter. Automating routine tasks frees human agents to focus on complex customer needs. Humans build trust. People still want a human connection. While AI enhances service, human agents bring empathy, problem-solving and trust. Hybrid service wins. The future of call centers is hybrid.

  • Feb 7, 2025 | cmswire.com | Brittany Hodak

    Without teams who know how to use AI in smart, meaningful ways, it’s just another shiny tool gathering dust. Soft skills matter. AI requires soft skills like adaptability, collaboration and critical thinking to make an impact in customer experience and marketing. Experiment and innovate. Safe spaces for experimentation help teams master AI tools and reimagine customer journeys. Role-specific toolkits.

  • Jan 31, 2025 | cmswire.com | Brittany Hodak

    Craft personalized experiences that inspire loyalty by fusing data insights with creative storytelling in your marketing strategy. Creativity and data collide. Innovative marketing turns analytics into stories that resonate with customers on a personal level. Design with empathy. Human-centered strategies prioritize customer needs and create meaningful and intuitive interactions. Trust fuels connection.

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Brittany Hodak
Brittany Hodak @BrittanyHodak
12 Feb 25

The best marketing isn’t a clever tagline. It’s the stories customers tell about you when you’re not in the room.

Brittany Hodak
Brittany Hodak @BrittanyHodak
4 Feb 25

Shoutout to your team for being SUPER, @planview!! ❤️

Planview
Planview @Planview

Shoutout to @BrittanyHodak for inspiring us today! 👏 #LifeAtPlanview https://t.co/gP0cCaMmVe

Brittany Hodak
Brittany Hodak @BrittanyHodak
20 Jan 25

Dear @SouthwestAir, to thank you for UNFAILINGLY having direct flights to every city I need to get to (including tricky 3- and 4-stop trips everywhere), I wrote you this haiku: Southwest for the win Every stop I need, direct— Lifetime superfan! Thank you!! 😘❤️💙💛 ✈️ https://t.co/Rla3RNI3Rs