Brittany Presten

Mar 12, 2024 | mckinsey.com | Oliver Bevan |Michael Chui |Ida B. Kristensen |Brittany Presten

Generative AI (gen AI) presents a once-in-a-generation opportunity for companies, with the potential for transformative impact across innovation, growth, and productivity. The technology can now produce credible software code, text, speech, high-fidelity images, and interactive videos. It has identified the potential for millions of new materials through crystal structures and even developed molecular models that may serve as the base for finding cures for previously untreated diseases.