Brittney Rigby's profile photo

Brittney Rigby

Sydney

Managing Editor, AUNZ at Little Black Book

Journo, editor, and comms lead. she/her

Featured in: Favicon theguardian.com Favicon smh.com.au Favicon irishtimes.com Favicon theage.com.au Favicon sbs.com.au Favicon canberratimes.com.au Favicon yahoo.com Favicon brisbanetimes.com.au Favicon junkee.com Favicon mumbrella.com.au

Articles

  • Go hard on bright colours and easy on exfoliating: how to do a summer pedicure at home

    Dec 18, 2024 | theguardian.com | Brittney Rigby

    Summer means sandals, which means sloughing away layers of hard skin built up through months of wearing sneakers and boots, and painting exposed toenails. Experts including nail technicians, a pharmaceutical scientist and a podiatrist recommend moisturising and gently exfoliating at home, plus pedicure steps such as filing, trimming and painting, but warn against abrasive scrapers and strong acidic treatments.

  • ‘Don't make the customer do the heavy lifting’: NRMA CMO calls brands out for poor CX

    Aug 26, 2024 | campaignasia.com | Brittney Rigby

    In a world drowning in complexity, one Australian insurance giant is making a radical promise: simplicity. NRMA Insurance is doubling down on its core mission, rebranding as ‘A Help Company’ in partnership with Accenture Song. The rebranding is aimed to be more than just a catchy slogan; the ambition is woven into the very fabric of the company's almost 100-year heritage, setting the stage for its next century of service.

  • 'Marketing is simple': Tom Goodwin slams overcomplicated strategies and 'nonsensical' claims

    Aug 21, 2024 | campaignindia.in | Brittney Rigby

    Advertising Media PR Marketing Digital "Marketing is simple, but we're jealous of 'real jobs' and terrified to admit it," declares the global marketing consultant. Goodwin urges a return to "doing the basics brilliantly" and trusting marketers' intuition in the subjective world of consumer behaviour.

  • 'Marketing is simple': Tom Goodwin slams overcomplicated strategies and 'nonsensical' claims

    Aug 21, 2024 | campaignasia.com | Brittney Rigby

    Marketers are increasingly out of touch, jealous of people with “real jobs”, and terrified marketing is actually simple, according to marketing consultant and one of the most sought after marketing global keynote speakers, Tom Goodwin. “There's a vulnerability to simplicity. I think it takes quite a lot of courage to say, ‘This isn't as hard as everyone says it is,’” Goodwin told Campaign Asia on why he believes marketers are overcomplicating the discipline.

  • Scott Galloway claims diversity initiatives lead to ‘reverse racism’ | News | Campaign Asia

    Aug 21, 2024 | campaignasia.com | Brittney Rigby

    The marketing professor didn't hold back at an Australian conference, claiming that the 'only position more dangerous than CMO is DEI'. He also added that employers should be focusing on socioeconomic background rather than race.

Contact details

Emails

[email protected]

Socials & Sites

Try JournoFinder For Free

Search and contact over 1M+ journalist profiles, browse 100M+ articles, and unlock powerful PR tools.

Start Your 7-Day Free Trial →

X (formerly Twitter)

Followers
1K
Tweets
2K
DMs Open
Yes
Brittney Rigby
Brittney Rigby @brittneyrigby
13 Feb 24

I finally got past the lounge for Sydney #taylorswift tickets, and then endured 10+ mins of this loading screen. For every night, on wifi and on data-only. Only to be kicked back out to the lounge again. Pretty bloody awful CX, @Ticketek_AU https://t.co/VeII8OOmYm

Brittney Rigby
Brittney Rigby @brittneyrigby
13 Sep 23

A vulnerable one this week: Big feelings about books, and where we are when we read them, physically and emotionally 📚 https://t.co/rntkz9fEL4

Brittney Rigby
Brittney Rigby @brittneyrigby
10 Feb 23

RT @lindsaybennett: Fun fact: The Dumb Ways to Die audio that’s currently trending on TikTok is an Australian train safety campaign created…