byJohn Hurley

2 months ago | startupnation.com | John Hurley |byJohn Hurley

The SaaS market can feel like an endless sea of options. For every problem, there are a dozen apps claiming to solve it better, faster, or cheaper. Yet, around 20% of startups fail because they can’t differentiate themselves enough to compete. If you’re building a SaaS business, this isn’t just a theoretical problem. You’re competing against not just direct rivals but also customers’ limited attention spans. The good news is that you don’t need a million-dollar marketing budget to stand out.

Jun 28, 2024 | startupnation.com | John Hurley |byJohn Hurley

Boosting sales on your website isn’t merely about having a fantastic product in your offer. It’s just as much about communicating your selling points quickly and effectively and knowing how to use your value proposition to impress your audience. But if you think about it, you’ll find that creating the perfect value proposition can be challenging. It requires a thorough understanding of your target audience’s pain points and aspirations.

Feb 21, 2024 | startupnation.com | John Hurley |byJohn Hurley

Social media connects everyone to everything, pulsating with opportunities and conversations. And for startups, that’s a goldmine. By mastering social media, startups can increase their visibility, build a community, spark meaningful interactions, and open doors to growth that seemed locked before. These platforms are amazing for connecting to your audience and creating a lasting impact, one that turns people from casual fans to loyal customers.

Oct 4, 2023 | startupnation.com | John Hurley |byJohn Hurley

Ever clicked on a website buzzing with excitement, only to find yourself staring at a never-ending loading screen? Your fingers hover over the mouse, debating whether to click away or not. Now, let’s flip the script. Imagine that it’s your website, and those restless users are potential loyal customers slipping through your fingertips. Feeling a mix of urgency and a bit of disappointment? We get it, and we’re here to help you avoid this scenario.