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byJT Ripton

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Articles

  • 1 month ago | startupnation.com | JT Ripton |byJT Ripton

    The truth of starting a business is that it’s hard. Reports show that over two-thirds of startups never deliver a positive return to their investors, and other studies have found that around 70% of startups fail in years two through five. Of course, entrepreneurs would like to think they can avoid ending up as part of this statistic, but doing so requires a strong vision, an even stronger value proposition, and a commitment to doing your best every time.

  • 2 months ago | startupnation.com | JT Ripton |byJT Ripton

    Machine learning (ML) offers transformative opportunities for businesses and organizations across a diverse array of industries. By leveraging ML, companies can significantly enhance customer experiences, streamline and optimize their operations, and drive innovation in ways previously unimaginable. The range of applications is vast: ML can be used to personalize product recommendations, automate complex processes, predict future trends, and even create new business models.

  • Dec 27, 2024 | startupnation.com | JT Ripton |byJT Ripton

    Launching a startup requires navigating a sea of complexities. Markets are unpredictable, with disruptive developments occurring at inopportune times. Finances can also be unpredictable, with irregular funding leading to cash flow challenges. Unraveling these complexities is critical to building and scaling a startup. Swapnil Shinde, Co-founder and Chief Executive Officer at Zeni, has successfully navigated the startup seas on several occasions.

  • Jul 13, 2024 | startupnation.com | JT Ripton |byJT Ripton

    For startups searching for innovative ways to reach and engage their audience effectively, take a look at WhatsApp. With its extensive user base and robust communication features, WhatsApp presents a unique opportunity for startups to enhance their marketing strategies. This article explores seven compelling reasons why startups should leverage WhatsApp for marketing, highlighting how this platform can drive customer engagement, streamline communication and boost business growth. 1.

  • Feb 23, 2024 | startupnation.com | JT Ripton |byJT Ripton

    Maybe because email has been around longer than the Internet, marketers often look past it because it’s not one of the exciting new toys or tactics. But according to a Radicati Group study, there will be more than 4.48 billion email users by the end of 2024. That is about half the planet. And it’s all the evidence you need to realize that email is still a dominant form of communication. The first-ever email was sent in 1971 by Ray Tomlinson, the man who put the “@” in emails.

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