bySam O’Brien

4 weeks ago | startupnation.com | Sam O’Brien |bySam O’Brien

Think for a moment about how much time and energy you put into attracting new customers, then compare it to the resources spent on the customers you already have. If you notice a pretty severe bias in favor of the former, you’re not alone. It’s pretty common for marketing efforts to be unevenly weighted toward securing new sales, leaving the valuable opportunities for nurturing existing customer relationships somewhat neglected.

Dec 20, 2024 | startupnation.com | Sam O’Brien |bySam O’Brien

The digital disruption has fundamentally changed the way customers interact with companies and organizations. Today, people conduct their everyday work online, bank online, shop online, as well as access health and education services. As a result, digital identity management has become a major element of online living. Data security is more critical than ever, and consumers expect enterprises to invest in the protection of their personal information.

Nov 22, 2024 | startupnation.com | Sam O’Brien |bySam O’Brien

The digital disruption has fundamentally changed the way customers interact with companies and organizations. Today, people conduct their everyday work online, bank online, shop online, as well as access health and education services. As a result, digital identity management has become a major element of online living. Data security is more critical than ever, and consumers expect enterprises to invest in the protection of their personal information.