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Jan 26, 2024 | 
constantcontact.com | C. Edward Morgan
If you’re new to email marketing, it’s understandable to have a few questions. Although most people are familiar with what email is, not everyone understands all the ins and outs of how email works. A common question that many people have is: Does capitalization matter in email addresses? To put it very simply: No, capitalization doesn’t matter in email addresses.
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Jan 23, 2024 | 
constantcontact.com | C. Edward Morgan
Have you ever received a welcome email that made you want to do business with a company? Or an onboarding email that sparked trust and confidence in a brand? That’s the power of email sequences. An email sequence is an email marketing strategy that involves sending a series of targeted emails to subscribers according to a schedule. This strategy uses the power of email marketing automation to engage customers with relevant marketing messages.
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Jan 17, 2024 | 
constantcontact.com | C. Edward Morgan
Email preheaders are important aspects of successful email marketing campaigns. In just a few words, they inform recipients about what an email contains and why they should care. Along with the subject line, the preheader text is all a recipient sees when your email arrives in their inbox.
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Jan 5, 2024 | 
constantcontact.com | C. Edward Morgan
Home care is one of the fastest-growing industries in the United States. According to projections from the , home care is on track to add more than 800,000 jobs by 2032. In other words, the employment opportunities in the home care industry are currently growing at a rate of 22%. That’s good news for anyone currently working in home care. The expectation of adding that many jobs should give you a reasonable sense of job security.
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Dec 6, 2023 | 
constantcontact.com | C. Edward Morgan
Companies relying on digital marketing know that keeping the contact information of customers, suppliers, and other business contacts is crucial to success. Digital marketing begins with building a solid email list for your marketing communications — all your welcome emails, follow-up emails, and abandoned cart emails, for example.
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Nov 28, 2023 | 
constantcontact.com | C. Edward Morgan
Gmail boasts over 1.8 billion worldwide users. It’s free to use and has additional functions and features available through its paid subscription service, Google Workspace. For many businesses, the fact that so many people use Gmail means sending marketing emails on this platform is a no-brainer. That said, not every business chooses to send mass email in Gmail as a go-to solution.
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Nov 28, 2023 | 
constantcontact.com | C. Edward Morgan
Even in 2023, email marketing remains an effective tool for large and small companies that want to reach new consumers, foster close relationships with returning customers, and pump up their bottom line. According to Statista, revenue from email marketing is expected to reach $11 billion this year. For many businesses, Microsoft’s email service Outlook seems like a handy choice for launching and sending email marketing communications.
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Aug 10, 2023 | 
constantcontact.com | C. Edward Morgan
For nonprofits everywhere, social media is a vital forum for raising awareness, inspiring action, and collecting donations. And with more than and a slew of tools for educating, informing, and raising funds, Facebook for nonprofits has unique potential as a fundraising platform and force for good. On Facebook, nonprofits can connect with supporters and provide a quick, easy, and convenient way for donors to contribute to their cause.
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Aug 3, 2023 | 
constantcontact.com | Ellie Diamond |C. Edward Morgan
When you run a business, time is your most valuable resource. But when time is money, it can seem like you never have enough — especially when so much of it is eaten up by crucial but tedious tasks that keep you away from the work you love. Marketing automation and customer relationship management (CRM) are two solutions for reclaiming some of that time. On their own, they’re each effective tools for boosting profitability, optimizing your business, and more.
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Aug 2, 2023 | 
constantcontact.com | C. Edward Morgan
These days, retailers have more options than ever for reaching new customers, keeping in touch with existing ones, and boosting profitability through marketing. But with messaging coming at consumers from nearly every business they patronize, from national grocery chains to local barbershops, marketers must be diligent about crafting a retail marketing strategy that stands out.
