Callie Krosin

6 days ago | ragan.com | Callie Krosin

AI is a powerful tool for creative storytelling. In a presentation at Ragan’s AI Horizons Conference, Erin McCabe, SVP of corporate communications at OpenText, and Whitney Wells, SVP at Hotwire Global, shared best practices for visualizing abstract concepts in emotionally resonant, memorable and accessible ways. AI beyond efficiencyEfficiency gains were top of mind across the business world when generative AI burst onto the scene.

1 week ago | ragan.com | Callie Krosin

AI helps Visit Orlando’s social media team move from concept to campaign. “AI can assist us in every stage of the campaign planning without compromising authenticity,” said Adeta Gayah, senior director of social media and content at Visit Orlando. In a presentation at Ragan’s AI Horizons conference, Gayah highlighted the benefits of AI for brainstorming, storyboarding and personalized content at scale.

1 week ago | ragan.com | Callie Krosin

The World Economic Forum Global Risk Perception Survey revealed misinformation and disinformation as the number one risk to people over the next two years . “We’re facing a real crisis now as communicators in our own information ecosystem. How can we actually convey truth to people when truth is often in the eye of the beholder nowadays?” said Dave Fleet, managing director and head of global digital crisis at Edelman, in a presentation at Ragan’s AI Horizons conference.

2 weeks ago | ragan.com | Callie Krosin

With so much automated communication, audiences are hyper aware of inconsistencies. At Ragan’s AI Horizons conference, Karen Johnson, director of external communications for AI platforms at Microsoft, and Emily Teitelbaum, CCO at the Libra Group, shared how they use AI to amplify thought leadership without losing the human touch. Here’s what stood out. Human in, human out Teitelbaum said the best leaders can’t be replaced by AI, but they can be significantly enhanced by it.

2 weeks ago | ragan.com | Callie Krosin

Leaders are increasingly interested in the best way to communicate with Gen Z, but It’s important to flip the script and look at how Gen Z should best communicate with senior leadership. As 56% of incoming S&P 1500 CEOs belong to Gen X, ages 45 to 60, while 16% are in their 40s, some belonging to Gen X and others to Millennials, Gen Z must understand how to bridge communication gaps and best operate under the leadership of these generations.