Callie Krosin

1 week ago | ragan.com | Callie Krosin

AI implementation might look different across different industries such as healthcare, tech and higher education, due to unique challenges and regulations. At the Employee Communications 101 Virtual Conference, Ragan Reporter and Conference Producer Isis Simpson-Mersha, discussed leveraging AI with three communications pros across industries.

1 week ago | ragan.com | Callie Krosin

Silos form when teams work in isolation, often due to remote or hybrid setups. As a result, teams face reduced innovation, misaligned goals and inefficiencies“The way companies connect, collaborate and align on goals directly influences productivity, innovation and employee engagement,” said Nponano Maikori, director of internal communications at Glassdoor, during a presentation at Ragan’s Employee Communications 101 conference.

2 weeks ago | ragan.com | Callie Krosin

A common theme at Ragan’s 2024 Future of Communications conference was that the future is data-driven. That throughline was the inspiration for a presentation with Grace Rogers, director of analytics at Ketchum,and Ashley Richardson, senior communications leader at Capital One. Together, Rogers and Richardson presented an analogy to simplify the concept of media strategy with data insights: a Tex-Mex restaurant.

2 weeks ago | ragan.com | Callie Krosin

Often, when building a thought leadership campaign, communicators can get lost in whether the idea is big or shiny enough. But the audience and context of the work should be the priority. “When you know who you’re going after, you can then work out where they are, what they’re looking for and what’s needed to influence them,” said Matt Buckley, VP and head of the HP Foundation and employee communications.

3 weeks ago | ragan.com | Callie Krosin

AI is seamlessly integrated into many daily workflows, but keeping humans at the center remains crucial. “We really want you to be in the driver’s seat,” said Michael Holste, senior product marketing manager at Microsoft. “We want you to be able to use natural language when engaging with Copilot.” During Ragan’s recent AI Horizons Conference, Holste sat down with Mike Prokopeak, Ragan’s director of learning and council content, to discuss how AI is enhancing productivity and promoting creativity.