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3 weeks ago | 
ragan.com | Callie Krosin
Digital deception tactics like deepfakes and impersonation require new approaches to detection. “Today, it’s less about how do you identify and determine if information is fake or real, but really particularly for us comms folks, how is your company and how are you responding?” asked Nick Loui, co-founder and CEO of PeakMetrics, at Ragan’s AI Horizons conference.
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1 month ago | 
ragan.com | Callie Krosin
Seventy-one percent of marketers expect generative AI will help eliminate busy work and allow them to focus more on strategic work. “That leaves you more time to be creative, create more campaigns, do more,” said Brad Taylor, CEO of Answer AI and Last Rev, in a presentation at Ragan’s recent AI Horizons Conference.
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1 month ago | 
ragan.com | Callie Krosin
Responsible AI use minimizes the areas of risk, the potential for unintended impact and maximizes the benefits of the tool. But without taking steps to address risks, the promised benefits of AI won’t happen. “It’s doing this intentional work.
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1 month ago | 
ragan.com | Callie Krosin
Measuring ROI is important for AI because it proves the technology’s impact on communications. “The AI is creating the content and helping us create the content, but that unique human emotion, which is not there, is what creates context, which is how you influence, and that’s a uniquely human trait,” said Alan Black, director of corporate communications for the United States Navy at Dahlgreen, Virginia, in a panel at Ragan’s AI Horizons conference. The panel also included Paul J.
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1 month ago | 
prdaily.com | Callie Krosin
What do your favorite book and the LA Lakers have in common? They’re both affiliated with Libby, a reading app for public libraries and universities and one of OverDrive’s major platforms. OverDrive is also home to Kanopy, a streaming platform available through libraries and Sora, an educational reading solution for K-12 schools. Libby announced its sponsorship of the Los Angeles Lakers and the Lakers Literacy League on July 23, 2024.
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1 month ago | 
ragan.com | Callie Krosin
With AI adoption, organizations have to focus on changing roles and workflows in addition to the technology itself. “It’s not just enough to give them the tools, but constantly being there as a partner to remind them how to use it, how to build that muscle … and really encourage that adoption journey so that it becomes part of their everyday workflow,” said Daryl Drabinsky, head of social media and communications team AI champion at PwC, during a panel at Ragan’s AI Horizons Conference.
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1 month ago | 
ragan.com | Callie Krosin
AI is a powerful tool for creative storytelling. In a presentation at Ragan’s AI Horizons Conference, Erin McCabe, SVP of corporate communications at OpenText, and Whitney Wells, SVP at Hotwire Global, shared best practices for visualizing abstract concepts in emotionally resonant, memorable and accessible ways. AI beyond efficiencyEfficiency gains were top of mind across the business world when generative AI burst onto the scene.
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1 month ago | 
ragan.com | Callie Krosin
AI helps Visit Orlando’s social media team move from concept to campaign. “AI can assist us in every stage of the campaign planning without compromising authenticity,” said Adeta Gayah, senior director of social media and content at Visit Orlando. In a presentation at Ragan’s AI Horizons conference, Gayah highlighted the benefits of AI for brainstorming, storyboarding and personalized content at scale.
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1 month ago | 
ragan.com | Callie Krosin
The World Economic Forum Global Risk Perception Survey revealed misinformation and disinformation as the number one risk to people over the next two years . “We’re facing a real crisis now as communicators in our own information ecosystem. How can we actually convey truth to people when truth is often in the eye of the beholder nowadays?” said Dave Fleet, managing director and head of global digital crisis at Edelman, in a presentation at Ragan’s AI Horizons conference.
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2 months ago | 
ragan.com | Callie Krosin
With so much automated communication, audiences are hyper aware of inconsistencies. At Ragan’s AI Horizons conference, Karen Johnson, director of external communications for AI platforms at Microsoft, and Emily Teitelbaum, CCO at the Libra Group, shared how they use AI to amplify thought leadership without losing the human touch. Here’s what stood out. Human in, human out Teitelbaum said the best leaders can’t be replaced by AI, but they can be significantly enhanced by it.
