Callie Krosin
Managing Editor at WEBN Boston
Emerson College Journalism and Women’s Lacrosse • Baltimore/Boston • Contact: [email protected] • Politics, Sports, Data Visualization, AI •
Articles
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1 week ago |
ragan.com | Callie Krosin
Seventy-one percent of marketers expect generative AI will help eliminate busy work and allow them to focus more on strategic work. “That leaves you more time to be creative, create more campaigns, do more,” said Brad Taylor, CEO of Answer AI and Last Rev, in a presentation at Ragan’s recent AI Horizons Conference.
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2 weeks ago |
ragan.com | Callie Krosin
Responsible AI use minimizes the areas of risk, the potential for unintended impact and maximizes the benefits of the tool. But without taking steps to address risks, the promised benefits of AI won’t happen. “It’s doing this intentional work.
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2 weeks ago |
ragan.com | Callie Krosin
Measuring ROI is important for AI because it proves the technology’s impact on communications. “The AI is creating the content and helping us create the content, but that unique human emotion, which is not there, is what creates context, which is how you influence, and that’s a uniquely human trait,” said Alan Black, director of corporate communications for the United States Navy at Dahlgreen, Virginia, in a panel at Ragan’s AI Horizons conference. The panel also included Paul J.
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2 weeks ago |
prdaily.com | Callie Krosin
What do your favorite book and the LA Lakers have in common? They’re both affiliated with Libby, a reading app for public libraries and universities and one of OverDrive’s major platforms. OverDrive is also home to Kanopy, a streaming platform available through libraries and Sora, an educational reading solution for K-12 schools. Libby announced its sponsorship of the Los Angeles Lakers and the Lakers Literacy League on July 23, 2024.
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3 weeks ago |
ragan.com | Callie Krosin
With AI adoption, organizations have to focus on changing roles and workflows in addition to the technology itself. “It’s not just enough to give them the tools, but constantly being there as a partner to remind them how to use it, how to build that muscle … and really encourage that adoption journey so that it becomes part of their everyday workflow,” said Daryl Drabinsky, head of social media and communications team AI champion at PwC, during a panel at Ragan’s AI Horizons Conference.
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Please check out my latest piece about scenario planning for the upcoming election, with takeaways from Ragan and The Conference Board’s survey of communication and marketing professionals.
We look at how communicators adjusting their strategies, if at all, and what you should consider ahead of the November elections. https://t.co/MM2UTBN3Me https://t.co/3U2rj1EQal
RT @RaganComms: We look at how communicators adjusting their strategies, if at all, and what you should consider ahead of the November ele…
RT @RaganComms: The workforce is perhaps more diverse than ever -- so how do you ensure your messaging connects with all? Here's a few tips…