Camila Milanes

Sep 10, 2024 | refinery29.com | Miranda Sanchez |Wednesday Diaz |Camila Milanes |Patricia Silverio |Natasha López

The word "demure" will never be the same now that Jools Lebron has alchemized it into something distinctly defined, yet deeply personal and dependent on the user. Because of the Puerto Rican beauty influencer, "demure" has come to represent being mindful of your surroundings, looking cutesy, and being considerate of others, and for Latinas everywhere, it’s giving a name to the delicate balance between our cultural expectations and personal expression.