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1 week ago | 
madame.lefigaro.fr | Caroline Appert
Au placard, les dossiers raides et les assises rigides ! Désormais, dedans et dehors, on se love et on s’enfonce dans des formes enveloppantes et des matières douillettes. Une ergonomie qui remonte le moral. C’est le grand retour du réconfort dans le design. Après des années de silhouettes strictes et fonctionnalistes, dans la droite ligne scandinave, les fauteuils et canapés enveloppants, détendus et très rassurants, prennent leur revanche.
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1 week ago | 
madame.lefigaro.fr | Caroline Appert
INTERVIEW - Directeur de la création du Pavillon France à l’exposition universelle d’Osaka, l’artiste et designer José Lévy rend hommage à la richesse de l’histoire de la création.
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1 week ago | 
madame.lefigaro.fr | Caroline Appert
Par Caroline Appert Publié le 12 avril 2025 à 11h00 Un meuble multifonction Prestige Armani/Casa. Service Presse Symbole du luxe à l’italienne, Armani/Casa célèbre ses 25 ans. Un quart de siècle marqué par un exceptionnel développement. Elle n’a pas pris une ride ! La lampe Logo, dessinée en 1982 par le créateur italien Giorgio Armani, s’est imposée comme l’un des incontournables de la maison Armani/Casa.
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2 weeks ago | 
thegood.com | Caroline Appert |Jon MacDonald
Over half of all downloaded apps are uninstalled in the first 30 days, and some studies show almost 80% of free trial users never convert to paying customers. What is going wrong? The most common assumption is a poor product experience, but something else could be the culprit: SaaS products take too long to deliver value. If users don’t quickly experience how software makes their life better, they will delete the app or simply abandon their account.
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1 month ago | 
yonder.fr | Caroline Appert
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2 months ago | 
thegood.com | Caroline Appert |Jon MacDonald
Optimization isn’t a one-size-fits-all practice. Each organization has unique data, needs, and goals, on top of the always-evolving technology stack that supports experimentation. So, as a leader, it’s important to adapt. Kalah Arsenault knows this well. Over the course of her career, she’s been tasked with everything from turning data into actionable insights and advocating for data-driven analysis to building experimentation programs.
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Jan 17, 2025 | 
thegood.com | Caroline Appert |Jon MacDonald
Our brains are wired to take shortcuts and make quick decisions. These mental shortcuts are called heuristics, and they allow us to speed up analysis to make better, more efficient decisions. Heuristics play a crucial role in how customers navigate and perceive digital experiences. So, we developed a framework called the Heuristics for Digital Experience Optimization™ to theme common optimization issues and opportunities through the lens of heuristics.
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Jan 15, 2025 | 
yonder.fr | Caroline Appert
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Dec 8, 2024 | 
thegood.com | Caroline Appert |Jon MacDonald
Are B2B buyers cowards? That is the question research from Forrester hoped to answer earlier this year. Ultimately, the buyers aren’t cowardly; they are rational and thorough in their decision-making. Forrester reported that “an astonishing 43% of B2B buyers admitted that they make defensive purchase decisions more than 70% of the time,” meaning that less than 30% of B2B buyers are risk-tolerant. And it makes sense. They are on the hook with their company and colleagues regarding the spending.
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Nov 17, 2024 | 
thegood.com | Caroline Appert |Jon MacDonald
Customer acquisition costs (CAC) have steadily risen for both B2B and B2C companies. With CAC up roughly 60% compared to five years prior, it is more expensive than ever to acquire a new paying user for your SaaS product. So, once you acquire a new customer, it’s crucial you deliver the value and user experience to keep them around. This is the whole point of the product-led growth (PLG) movement and is usually a major optimization focus.
