Carrie Phillips

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Articles

Seven strategies to build collaboration between marcomm, admissions

Jan 16, 2025 | insidehighered.com | Carrie Phillips

January 16, 2025 Tools for relationship building when trust is low. You have /5 articles left. Sign up for a free account or log in. It was a Friday afternoon when my email dinged with a new message. I was expecting an email from the admissions team with any needed edits to a small print booklet. Our team had worked hard on the book and was excited to see how close we were to having a great product. My excitement turned to anguish when I opened the attachment.
5 Olympic Marketing Tactics Higher Ed Can Use to Score Big

Aug 7, 2024 | voltedu.com | Carrie Phillips

Like so many, I’ve donned my red, white and blue and glued myself to the TV each night to watch the Olympics in prime time. I also wake up each morning to an Instagram feed filled with all things Olympics. This once-every-four-years phenomenon has captured the hearts of Americans and has been the major topic of conversation for more than a week.
Strategic and Tactical Marketing Strategies for Regional Public Universities to Address the Enrollment Cliff

Jul 23, 2024 | tandfonline.com | Carrie Phillips |Stephanie Jones

Advanced search The Journal of Higher Education Latest Articles Submit an article Journal homepage Full Article Figures & data References Citations Metrics Reprints & Permissions Read this article /doi/full/10.1080/00221546.2024.2378640?needAccess=true ABSTRACT This qualitative collective case study, framed by resource dependence theory, explored strategic and tactical marketing strategies perceived to be important in addressing the predicted decrease in enrollments in 2025–2037, described as...
Gaining visibility on campus by promoting marcomm successes

May 16, 2024 | insidehighered.com | Carrie Phillips

You have /5 articles left. Sign up for a free account or log in. Higher education marcomm teams are great at telling the university story. We build connections with constituents, drive enrollments, increase private funding support, and garner media attention through our work. But despite being experts in telling our university story, marcomm leaders do not always focus enough on telling our department’s story to our internal campus constituents.
4 Leadership Lessons from a Weekly Manicure

Jan 16, 2024 | voltedu.com | Carrie Phillips

Routines are key to any personal or professional endeavor. My Sunday evening routine is a manicure. I spread cotton balls, polish remover, nail files, cuticle trimmers, nail clippers and polish over a worn hunter-green hand towel. I pull a bar stool up to a white quartz kitchen island and get to work. During one of my recent Sunday evening rituals, I thought about how manicures align with leadership lessons. At first, I thought this comparison was a strange one.
What emerging leaders need to know as they prepare to be CMO

Nov 3, 2023 | insidehighered.com | Carrie Phillips

November 03, 2023In part two of this series, we delve into four critical aspects that rising leaders should understand before taking on a top marketing role. You have /5 articles left. Sign up for a free account or log in. With more universities creating a chief marketing officer role and positioning it at the cabinet level, there may be opportunities for rising leaders to step into a CMO role for the first time.
Strategies for helping grow the next generation of CMOs

Oct 24, 2023 | insidehighered.com | Carrie Phillips

October 24, 2023In part one of this series, we discuss specific ways we can help up-and-coming marketing leaders develop the skills they need to thrive in a top role. You have /5 articles left. Sign up for a free account or log in. As marketing leaders, we should make a concentrated effort to train the next generation of leaders, helping them prepare for a career in an ever-changing marketing landscape.
Four Baseline Strategies for Marketing to Generation Alpha

Aug 21, 2023 | ama.org | Carrie Phillips

As marketing and communication leaders, it is our job to stay one step ahead in our marketing efforts. That means talking now about what we are doing to begin marketing to a group of students who will be attending college within the decade. That group of students is part of the newest generation, Generation Alpha. The Annie E.
Pink Power: 5 “Barbie” Lessons for Higher Ed Marketers

Jul 25, 2023 | voltedu.com | Carrie Phillips

A blockbuster summer hit is putting the power of pink front and center. Yes, I’m talking about the “Barbie” movie that launched in theaters Friday, July 21. The movie is making a pink splash across social media platforms, television airwaves and in theaters with its $100 million budget for marketing. For those of us working in higher education marketing shops, we probably can’t fathom a budget that size to tell our story.
How Marketing Can Help Ahead of the Enrollment Cliff | Inside Higher Ed

Feb 8, 2023 | insidehighered.com | Carrie Phillips

Two years. That’s how long colleges have to prepare for the enrollment cliff predicted by the Western Interstate Commission on Higher Education. Beginning in 2025, they anticipate that there will be approximately 400,000 fewer traditional-age students graduating from high school and enrolling in universities. With many universities dependent on tuition revenue, this cliff represents a significant disruption for the industry.