Casey Nagel

Aug 12, 2024 | kevinmd.com | Lindsey Smith Taillie |Casey Nagel |Judy Salz |Martha Rosenberg

A gummy candy shimmies on stage, dancing to Flashdance. The music swells; it pulls a chain and is showered in multi-colored candies. The ad, for Nerds Gummy Clusters, was one of dozens of food ads that  saw during the 2024 Super Bowl. While the nostalgic soundtrack entertained adults, the cartoon candies were engineered to appeal to a different audience: children. And it works.