Cassandra Balentine

Beverly

Editor for @dps_magazine, @softwaremag, @industrialpmag, and @do_magazine. Primarily interested in the power of data and print (both separately and together).

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Articles

Stand Out: Tried-and-True Standees for a New Generation

3 weeks ago | digitaloutput.net | Cassandra Balentine |Missy Donovan

By Cassandra BalentineA range of applications fall under the umbrella of wide format, from banners to vehicle wraps and window graphics. Sometimes, tried-and-true solutions are ideal, which is the case for standee displays. These solutions offer brand owners high visual impact, portability, cost effectiveness, and versatility.
Paving a Path to Automation

1 month ago | dpsmagazine.com | Cassandra Balentine |Cassie Balentine

by Cassandra BalentineThe digital transformation of print offers many benefits for those that embrace it. However these advantages are only met when the environment is optimized. Automation drives higher profit margins and helps reduce turnaround time, waste, makeready, and the need for skilled labor. It also improves the quality assurance of complex documents that include personalization and custom finishing.
Better Communications

1 month ago | dpsmagazine.com | Cassandra Balentine |Cassie Balentine

By Cassandra BalentineCustomer communications management (CCM) delivers value to retail and marketing sectors by enabling personalized, engaging, and efficient customer experiences. With a pointed CCM strategy, benefits include enhanced customer engagement, improved brand consistency, data-driven personalization, increased efficiency and cost savings, faster time to market, preference management, and better regulatory compliance.
Marketing and Retail

1 month ago | dpsmagazine.com | Cassandra Balentine |Cassie Balentine

By Cassandra BalentineMarketing and retail providers rely on print as part of an integrated communications strategy that often involves personalized and consistent content across several touchpoint. Customer communication management (CCM) systems support these omni-channel campaigns. “CCM is about more than just sending messages—it’s a strategic tool for driving tangible results,” shares Ernie Crawford, president/CEO, Crawford Technologies.
Workflows that Work

1 month ago | digitaloutput.net | Cassandra Balentine |Missy Donovan

By Cassandra BalentineWide format printed output often requires a form of cutting. For some popular applications—like stickers, decals, and vehicle wraps—it is an integral step. To improve productivity and profitability on these jobs, prepress tools provide many benefits. Production software is evolving and expanding to handle increasingly complex print orders and skilled labor shortages. Once a time-consuming task, preflighting files with software has given the industry a boost in productivity.
Advancing Workflow

1 month ago | digitaloutput.net | Cassandra Balentine |Missy Donovan

By Cassandra BalentinePart 1 of 2Print-and-cut workflows are getting an upgrade with technology advancements. As automation and integration is easier for the masses, print providers increase efficiency for the production of wide format applications that require cutting post press. Optimal print-to-cut workflows ensure automation from ordering online to shipment. “This eliminates human intervention and provides a seamless experience,” offers Sam Mulay, VP – business development, InSoft Automation.
Making Ink Stick

2 months ago | industrialprintmagazine.com | Cassandra Balentine |Cassie Balentine

by Cassandra BalentineSpecific considerations are necessary when printing to various industrial materials, including ceramics and glass. Pretreatments prepare a surface so it’s ideal for laying down ink that offers adhesion, durability, and vibrancy. Above: 3DT’s plasma systems produce a highly ionized plasma air stream that restructures the chemical properties of materials passed under the treating head and discharge.
High-Volume Digital Label Production

2 months ago | industrialprintmagazine.com | Cassandra Balentine |Cassie Balentine

By Cassandra BalentineDigitally printed labels make up a small, but growing segment of the overall market. From entry-level desktop devices to high volume hybrid options, the options are abound. In part one and two of this web series we discuss digital label systems targeting entry- and mid-volume environments. We take a look at demands, functions, and products in the higher volume print space.
Spotlight on SEG

2 months ago | digitaloutput.net | Cassandra Balentine |Missy Donovan

By Cassandra BalentineSilicone edge graphics (SEG) are typically printed to textile-based media. They are made up of three components—frame extrusions, which are generally aluminum; corner keys and splices; and a graphic with silicone beading. These reusable solutions require knowledge of the printing processes, media options, and framing solutions available to ensure success.
SEG Fabrics: In Demand Features

2 months ago | digitaloutput.net | Cassandra Balentine |Missy Donovan

By Cassandra BalentineThe February issue of Digital Output highlights the popularity of dye-sublimation (dye-sub) for silicone edge graphics (SEG). Essential to the success of this trendy display option is the fabric. For dye-sub SEG, Maria Castricone, marketing and inside sales manager, Expolinc, suggests a premium-quality, stretchable polyester.