Catherine Perloff
Media and Advertising Reporter at The Information
media and advertising reporter at The Information … [email protected]
Articles
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2 weeks ago |
theinformation.com | Catherine Perloff
Source: The Information Food delivery firm DoorDash said on Wednesday it is buying advertising technology company Symbiosys for $175 million, a deal that will help restaurants and other advertisers on DoorDash place ads on external sites and apps. DoorDash also disclosed a breakout of its ad revenue, which it doesn’t break out in earnings, saying it topped $1 billion in annualized run rate last year.
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2 weeks ago |
adweek.com | Catherine Perloff
AI chatbots might replace the search experience SEO agencies were designed to hack. Now comes the future-proofing.
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2 weeks ago |
theinformation.com | Catherine Perloff
Google is offering voluntary buyouts to employees across several businesses and units, including the knowledge and information organization, which houses the company’s core search and much of the ads organization, a senior executive told staff on Tuesday. The move comes as Google’s search business faces unprecedented threats from ChatGPT and following its loss in a U.S. antitrust case that could hurt the company’s ability to distribute its search product.
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3 weeks ago |
theinformation.com | Catherine Perloff
Source: The InformationReddit is suing Anthropic in a California court for what it alleges is unlawful scraping of its content. The forum-based social network has become a useful source of training data for large language models because it offers a repository of real human conversations.
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3 weeks ago |
theinformation.com | Catherine Perloff
In 2023, Google ad executives noticed something alarming about one aspect of their business. Once-red hot revenue growth from selling ads promoting mobile apps, a business worth double-digit billions of dollars for Google, had slowed, a former employee said. When staffers discussed what was going on, they agreed a small ad tech firm called AppLovin was starting to nip at Google’s heels.
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In case you missed it, Perplexity has generated a ton of buzz as a Google challenger, but it made only around $20k in ad revenue in the fourth quarter Read more great details on Perplexity’s business from @srimuppidi here 👇 https://t.co/tSTfPPTsvH
Microsoft is shutting down its DSP, the company said today after its 2022 vision of Xandr https://t.co/mB86brnKfK
Google is working on a Pinterest-like product 👀
Last year, Google scrapped its onstage Gemini Live demo for i/o after OpenAI released voice mode the night before with a near-identical script. This year, they're working on: -a "software development lifecycle" agent -a Pinterest competitor -& more https://t.co/m4s2UcSOes