Catherine Perloff
Media and Advertising Reporter at The Information
platforms reporter @adweek … [email protected]
Articles
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3 weeks ago |
theinformation.com | Catherine Perloff
Earlier this year, employees at online diaper seller Coterie noticed customers arriving from an intriguing new source—ChatGPT. Coterie, like most brands, asks its customers how they heard about the company after they make a purchase. The typical answer is word of mouth.
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3 weeks ago |
theinformation.com | Catherine Perloff
Source: The Information The French competition regulator fined Apple €150 million, or around $162 million, saying Apple had tougher requirements for data collection by outside apps than its own apps under its App Tracking Transparency (ATT) framework. Apple released the ATT framework inside its iOS 14.5 operating system update in April 2021, in the name of increasing privacy for its users.
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1 month ago |
theinformation.com | Catherine Perloff
Source: AdweekAI search startup Perplexity has struck an unusual marketing partnership with The Daily Wire’s The Ben Shapiro Show. Instead of the podcast promoting Perplexity in a typical ad read by the host, Shapiro will use Perplexity to fact check and add context during a segment on his show, Adweek reported. A Daily Wire executive told Adweek that Perplexity is expected to be featured once per show, which comes out daily.
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1 month ago |
theinformation.com | Catherine Perloff
Five months ago, app studio Sociaaal, which creates apps that help people identify their celebrity look-alike or suggest pick-up lines to score a date, started using generative artificial intelligence to create ads for running on social media, including YouTube. The AI-created ads included some Sociaaal’s marketing team say they never would have thought of, like a video of an older woman encouraging people with Gen Z lingo to download Sociaaal’s dating app Rizz God.
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1 month ago |
theinformation.com | Catherine Perloff
Source: The Financial TimesThe CEO of one of the biggest advertising companies, WPP, said that clients have returned to Elon Musk’s X in the past few months, the Financial Times reported today. WPP CEO Mark Read told the news outlet that X has seen more advertising since the election, though did not comment on why ad spending has gone up.
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