Catherine Perloff
Media and Advertising Reporter at The Information
media and advertising reporter at The Information … [email protected]
Articles
-
2 weeks ago |
theinformation.com | Catherine Perloff
Source: The InformationGoogle is starting to experiment with showing ads in its chatbot-style AI Mode search tab, ads chief Vidhya Srinivasan announced on Wednesday at the company’s Google Marketing Live conference. AI Mode, which has been in preview for people who opted in, launched to everyone in the U.S. who uses Google search on Tuesday. Ads in the format look like sponsored links below chatbot answers.
-
2 weeks ago |
theinformation.com | Catherine Perloff
Creators have been cashing in on the ecommerce boom for at least a decade, by recommending links to products and taking a cut of any resulting purchase. It’s been harder for TV firms to take advantage. Shopsense AI, a startup founded early last year by former Amazon and Klarna executives, is trying to change that.
-
3 weeks ago |
theinformation.com | Catherine Perloff
Source: The InformationMicrosoft is shutting down its ad buying platform, the company said today, withdrawing from a sector of the ad market that it has failed to make a dent in. Marketers use ad buying platforms to buy ad space on independent web sites, an ad technology business dominated by Google and smaller firms like The Trade Desk. Microsoft acquired the ad buying technology through its acquisition of Xandr in 2022 from AT&T.
-
1 month ago |
theinformation.com | Catherine Perloff
Source: The Information Pinterest’s revenue rose 16% to $855 million in the first quarter, above the upper end of the range it had projected in early February, while profits rose strongly. The results sent the online scrapbooking firm’s stock up 16% in after-hours trading. Global monthly active users grew 10% to 570 million in the quarter, continuing an expansion in user numbers that followed a downtick in 2021-22.
-
1 month ago |
theinformation.com | Catherine Perloff
Source: The InformationGoogle on Tuesday cut around 200 employees across its global business organization, the unit responsible for sales and partnerships, according to a person with direct knowledge of the situation.
Try JournoFinder For Free
Search and contact over 1M+ journalist profiles, browse 100M+ articles, and unlock powerful PR tools.
Start Your 7-Day Free Trial →X (formerly Twitter)
- Followers
- 2K
- Tweets
- 559
- DMs Open
- Yes
Google is working on a Pinterest-like product 👀
Last year, Google scrapped its onstage Gemini Live demo for i/o after OpenAI released voice mode the night before with a near-identical script. This year, they're working on: -a "software development lifecycle" agent -a Pinterest competitor -& more https://t.co/m4s2UcSOes
RT @erinkwoo: Google is continuing its strategy of cutting 100s of employees at a time, rather than one big headline-grabbing layoff. This…
After more than 5 years of plans to deprecate and hand-wringing, cookies will remain on chrome after all. Google also walked away from another policy to ensure privacy in advertising, which prevented targeting with IP address, in December 2024. https://t.co/MJ2Kil1Uxo
