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Catherine Perloff

New York

Media and Advertising Reporter at The Information

platforms reporter @adweek … [email protected]

Featured in: Favicon adweek.com Favicon uol.com.br Favicon forbes.com Favicon msn.com Favicon washingtonpost.com Favicon cbsnews.com Favicon yahoo.com Favicon inc.com Favicon miamiherald.com Favicon heraldsun.com.au

Articles

  • 6 days ago | theinformation.com | Catherine Perloff

    Source: The Information Pinterest’s revenue rose 16% to $855 million in the first quarter, above the upper end of the range it had projected in early February, while profits rose strongly. The results sent the online scrapbooking firm’s stock up 16% in after-hours trading. Global monthly active users grew 10% to 570 million in the quarter, continuing an expansion in user numbers that followed a downtick in 2021-22.

  • 1 week ago | theinformation.com | Catherine Perloff

    Source: The InformationGoogle on Tuesday cut around 200 employees across its global business organization, the unit responsible for sales and partnerships, according to a person with direct knowledge of the situation.

  • 1 week ago | theinformation.com | Catherine Perloff

    Source: The InformationMobile app ad firm AppLovin’s business continued to soar in the first quarter of 2025, with revenue rocketing 40% from the first quarter last year to $1.48 billion. The overall revenue number was better than AppLovin’s own projections. AppLovin stock jumped 14% in after-hours trading.

  • 1 week ago | theinformation.com | Catherine Perloff

    Back in 2021, Mark Zuckerberg and other top Facebook executives were dreaming big about how to design the company’s first generation of smart glasses. One feature they considered adding to them was facial recognition, which would have allowed someone wearing the glasses to, say, identify a person they bumped into at a party. Ultimately, though, Zuckerberg and the others discarded the idea, which presented a mountain of both technical challenges and ethical questions about privacy invasion.

  • 1 week ago | theinformation.com | Catherine Perloff

    Source: The InformationThe government wants Google to sell two of its advertising technology businesses as a remedy to a Virginia court’s April ruling that Google operates a monopoly in the buying and selling of advertising on independent websites. In a court filing late Monday night, the Department of Justice argued that Google should be forced to immediately sell its advertising exchange business, which helps run auctions that decide which ad appears when someone loads a webpage.

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Catherine Perloff
Catherine Perloff @catherineperlo1
13 May 25

Google is working on a Pinterest-like product 👀

Erin Woo
Erin Woo @erinkwoo

Last year, Google scrapped its onstage Gemini Live demo for i/o after OpenAI released voice mode the night before with a near-identical script. This year, they're working on: -a "software development lifecycle" agent -a Pinterest competitor -& more https://t.co/m4s2UcSOes

Catherine Perloff
Catherine Perloff @catherineperlo1
7 May 25

RT @erinkwoo: Google is continuing its strategy of cutting 100s of employees at a time, rather than one big headline-grabbing layoff. This…

Catherine Perloff
Catherine Perloff @catherineperlo1
22 Apr 25

After more than 5 years of plans to deprecate and hand-wringing, cookies will remain on chrome after all. Google also walked away from another policy to ensure privacy in advertising, which prevented targeting with IP address, in December 2024. https://t.co/MJ2Kil1Uxo