Cerra C. Antonacci

Nov 14, 2024 | globalizationandhealth.biomedcentral.com | Megan Winkler |Angela Zhang |Melissa N. Laska |Cerra C. Antonacci

We identified that beverage agreements are universal across retailers regardless of their market size. These agreements existed for every retailer in our sample that received direct-store delivery and servicing (DSD) by beverage companies, which included product delivery, stocking, ordering, and merchandizing in exchange for retailers providing a pre-specified space for beverage company products at a pre-specified retailer price.