Chad Hetherington

Jan 23, 2025 | brafton.com | Beatriz Lopes |Chad Hetherington

Most of us are familiar with AI-detection tools — the ones that promise to tell you whether or not content was written by a human or AI. In short — and based on my experience — a majority of these web-based “tools” simply don’t work, at least not as advertised. I’ve also seen plenty of posts floating around of teachers accusing students of writing essays with AI when they’re adamant they haven’t used them at all.

Jan 23, 2025 | brafton.com.au | Beatriz Lopes |Chad Hetherington

Most of us are familiar with AI-detection tools — the ones that promise to tell you whether or not content was written by a human or AI. In short — and based on my experience — a majority of these web-based “tools” simply don’t work, at least not as advertised. I’ve also seen plenty of posts floating around of teachers accusing students of writing essays with AI when they’re adamant they haven’t used them at all.

Jan 21, 2025 | brafton.com.au | Beatriz Lopes |Chad Hetherington

When you hear the term “shadow AI,” what do you think of? An omniscient AI so powerful it lurks in every dark corner and crevice of the world and your mind? Thankfully, that’s not it. The real answer is far less daunting, but still a little worrisome for business owners. In short, “shadow AI” simply means using AI tools in secret at work, particularly if an organization hasn’t greenlit that particular tool or sanctioned AI use at all.

Jan 16, 2025 | brafton.com.au | Beatriz Lopes |Chad Hetherington

There are rumblings about how artificial intelligence — particularly Gen AI and Google’s AI Overviews (AIO) — will impact search engine optimization. Will it ultimately help or hurt? How should you prepare for the shift, if at all? And when should you start? Just the idea of an entire set of practices that you, your agency or your company has spent years building to drive organic traffic crumbling down is … concerning.

Jan 9, 2025 | designlinesmagazine.com | Elena Senechal-Becker |Chad Hetherington

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