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Charity Hudnall

Articles

  • Nov 13, 2024 | entrepreneur.com | Charity Hudnall

    For small businesses and young enterprises, size represents both challenge and opportunity: while it's difficult to get a foothold in the market, relatively new players also have the agility to scale up quickly. Not only that, but they usually don't face the burden of modernizing legacy systems. But what happens when that growth plateaus and there are no obvious suspects? I have seen the fear among small business owners that stagnation may cause revenue to fall off a cliff.

  • Oct 10, 2024 | vagaro.com | Charity Hudnall

    In the hustle and bustle of our everyday lives, it's easy to lose sight of time. One moment, we're immersed in our daily tasks, and the next, we look up to find that the year is almost over. Despite being busy, we might realize that we don't feel a sense of accomplishment. This phenomenon is not only prevalent in the business world but also in our personal lives. Herein lies the importance of self-reflection, a practice that should be embraced annually, quarterly, monthly, weekly, and even daily.

  • Sep 2, 2024 | msn.com | Charity Hudnall

    Continue reading More for You   Continue reading More for You

  • Sep 2, 2024 | entrepreneur.com | Charity Hudnall

    Estée Lauder chairman Leonard Lauder called it the "lipstick effect" — the growth in demand for small luxuries during times of economic uncertainty. The assumption behind this phenomenon is that when people are under more stress, beauty and self-care rituals offer a form of psychological comfort. McKinsey even reported a surge in demand for skincare and wellness products during the pandemic.

  • Jul 22, 2024 | entrepreneur.com | Charity Hudnall

    I am an unabashed admirer of the French omni-retailer Sephora and the professional beauty supplies giant Sally Beauty, not just because I am one of their customers — but for how they have positioned their brands through diversification and advanced technology solutions. As both a CMO and a consumer, I have a unique view of how these two industry leaders have used constant innovation as the basis of their success. Sephora has a history as a trailblazer.

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