Charles Lee Mathews

Dec 10, 2024 | marklivesmedia.com | Charles Lee Mathews

By Charles Lee Mathews. Sadika Fakir and Keegan Alicks talk about the big lessons learned this year, and what trends tomorrow will bring. Integration and collaboration are high on the list of these two brand owners. Sadika Fakir, digital and media executive at Absa, calls for unified media measurement in 2025 and says integrating media and creativity is everything.

Nov 21, 2024 | linkedin.com | Carey Finn |Charles Lee Mathews

Clients’ guide to justifying media investment • Strategies to overcome internal pushback. Why marketing's data divide must end • Agencies are locked out of the commercial insights they need. Industry leaders explain why brands must change. Receive the free, weekly edition of MarkLives, the go-to news resource for the marketing sector. Receive the free, weekly edition of MEDIA, the newsletter focussed on unlocking media’s creative edge.

Oct 15, 2024 | marklivesmedia.com | Charles Lee Mathews

The media and marketing sector is closely watching as private equity investors consider exiting their investment in Primedia Group. by Charles Lee Mathews. Bloomberg recently revealed that Primedia’s shareholders are exploring strategic options, including a possible sale that could value the company between $350 to $500 million.

Sep 3, 2024 | marklivesmedia.com | Charles Lee Mathews

By Charles Lee Mathews. Retail media networks are surging, with ad spend growing faster than other digital channels. Why? Brands are drawn to the deep customer insights and closed-loop attribution that shows the efficacy of every rand spent. However, a lack of standardised measurement across platforms may scupper the growth of retail media networks. Brands and media buyers are calling for change.

Oct 4, 2023 | incafrica.com | Charles Lee Mathews

Venture Capital  Investors Fight Africa’s Big Funding Squeeze With investments in the continent slowing down, VCs collaborate with fund managers and the government to reverse the trend. By CHARLES LEE MATHEWS, PUBLISHER AT INC.AFRICA, @CharlesLeeZA