Articles
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3 weeks ago |
flipboard.com | Charles Taylor
3 hours ago6 things borrowers should know about federal student loans right nowThe federal student loan system is a mess right now. "Unprecedented uncertainty," says Beth Akers, a higher education researcher at the conservative-leaning American Enterprise Institute (AEI). "Total disarray," says Michele Zampini with the left-leaning Institute for College Access and Success.
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3 weeks ago |
forbes.com | Charles Taylor
The evolution of advertising over the past 20 years has been nothing short of remarkable. It was not until 2005 that digital advertising became recognized as a legitimate advertising medium. According to e-marketer, as of 2024, digital advertising expenditures accounted for more than 75% of global advertising revenue, with streaming and digital video (e.g., podcasts, display video) accounting for a substantial portion of the increase.
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1 month ago |
forbes.com | Charles Taylor
For younger consumers, it may come as a surprise that low-calorie beer has not been around forever. Indeed, John A. Murphy, former President of Miller Brewing is credited with leading the company in creating the light beer category in 1975 when Miller Lite was introduced.
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1 month ago |
forbes.com | Charles Taylor
South Korean based conglomerate LG, makers of electronics, chemicals, household appliances, and telecommunications products, among other products and services, has recently changed the core of its marketing message as part of rebranding. It has moved from being positioned as a leading appliance brand to being a “smart life solution company” that can improve and expand consumer experiences while emphasizing an optimistic outlook on life.
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2 months ago |
forbes.com | Charles Taylor
While this year’s Super Bowl once again saw most ads use humor and/or celebrities, there were some surprises, including T-Mobile offering free texting to anyone with a smartphone via Starlink X, Jeep enlisting Harrison Ford to deliver a unifying messages, and Rocket Mortgage executing “Country Roads” being sung both in its ad and also live by the crowd watching the game in Caesar’s Superdome right after it aired.
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RT @avappleyard: Fun @NHLFlyers stats... in light of all the doom. Ronnie Attard, so far, in his 28 @nhl career games? +0.59 xGF rel Tha…
My latest Forbes piece focus on Tixologi, a start-up event ticketing company that uses Blockchain technology to deliver value to both venues and ticket buyers. https://t.co/z0cJDrFqnA
RT @CrusaderJeff: Thanks to @crtaylor33 for the shout-out in this piece in @Forbes for the 5 least effective Super Bowl ads. I cringe when…
