Charlie Cooper

Jan 13, 2025 | bigvalley.co | Charlie Cooper

What makes a great POV? I like this WSJ piece, “How AI Could Keep Young Workers From Getting the Skills They Need” for several reasons. First, it’s not mindless bomb-throwing or clickbait nonsense. The author – an academic who teaches at Santa Barbara – presents a balanced perspective on AI that’s fair to both sides in this debate. Too often, people writing on the topic fall into the trap of presenting AI and automation as purely positive or negative forces. Not here.

Oct 30, 2024 | bigvalley.co | Charlie Cooper |Charles Cooper

By Charles Cooper B2B tech companies face unique challenges when incorporating AI into their content strategies. However, they often make things more difficult by committing a few common missteps. Let’s explore where things typically go wrong. In B2B, where building relationships and trust is critical, you can’t afford to sound impersonal or disconnected. Yet, when companies lean too heavily on AI for content creation and engagement, the result is messaging that feels robotic and generic.