Charlie Fletcher

Jul 29, 2024 | businessbusinessbusiness.com.au | Charlie Fletcher

Running a successful small business for over a decade is difficult. In Australia, 60% of businesses will fail within their first three years of operation. One main reason small businesses close is lacking a comprehensive and flexible business strategy. Analytics are what ensure a business is on track to reach its goals and follow its overarching market strategy. Analytic insights are distilled from various types of data sources.

Jul 8, 2024 | salesandmarketing.com | Charlie Fletcher

B2B marketing professionals like you understand the need for constant evolution. Whether you’re an established institution in a highly competitive market, a would-be disruptor, or a small business looking to carve out a niche of your own, you’re likely facing steep competition for your target audience. There’s no shortage of would-be service providers out there, and the businesses you market to are constantly bombarded by appeals from all sides. How can you get business in this environment?

Jun 12, 2024 | salesandmarketing.com | Charlie Fletcher

Effective leadership is the key to success when working in a B2B industry. Folks who feel supported at work are far more likely to champion the brand when working with clients and will go above and beyond their normal duties if they feel supported by the leadership team. Leading your team with collaboration in mind is particularly important for your marketing team.

Apr 25, 2024 | businessbusinessbusiness.com.au | Charlie Fletcher

How many passwords do you have? How many times do you reset those passwords because you have forgotten them? Unsurprisingly it is common, and plenty of people spend far too much time resetting passwords over and over. LastPass is a secure password manager that saves, stores and organises all your login and password details into an encrypted vault. You can log in from any device as long as you remember your master login details.

Apr 24, 2024 | businessbusinessbusiness.com.au | Charlie Fletcher

Innovation is the top way to stay competitive in today’s ever-changing marketplace. That doesn’t just mean staying up-to-date with the latest technology. It includes creating a workplace culture that fosters leading-edge ideas and discoveries. To do this, business leaders today must expand their corporate vision. By fostering continuous learning and supporting employee development, they can help staff become a team of seasoned professionals.