Charlotte Bloom

Dec 10, 2023 | emerald.com | Ted Moser |Omar Akhtar |Charlotte Bloom

We’re living and leading in a fast evolving business era – the platform era. The 2010s were the takeoff years for platforms, when simply having one could bring differentiation. In the mainstream 2020s, platforms are becoming a must-have. This means markets will be platform crowded, customers platform expectant, and investors platform impatient. It’s time to move beyond simply heralding platform business, to focus on how companies can win at platforms when every competitor has one.