Articles
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5 days ago |
passionfru.it | Charlotte Colombo
In its 2025 State of Creator Commerce report, Kajabi, a creator content platform, made an important distinction between “social-first creators” and “entrepreneurial creators.” As the name implies, social-first creators rely on social media platform payouts as their main source of income. In contrast, entrepreneurial creators develop their products and thus have a more active role in making their money.
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6 days ago |
dailydot.com | Charlotte Colombo
For self-described “9-5 corporate girly” Jade Hicks (@ruefromshein), every day is a sitcom. This is because she’s lucky enough to work for a man whom she dubs the “real-life Michael Scott.” But one thing she didn’t anticipate was for the rest of the internet to start calling him that, too.
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6 days ago |
passionfru.it | Charlotte Colombo
Back in February, Kai Cenat toyed with the idea of a “streamer university.” He said he would rent out a university campus for the weekend, put up aspiring creators in dorms, and rope in the likes of MrBeast and Mark Rober to teach classes. Now, it looks like Cenat’s dream has become a reality, as he releases a Harry Potter-inspired trailer for the experience.
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1 week ago |
passionfru.it | Charlotte Colombo
VidCon 2025 is just around the corner — and we’re seriously hyped. The annual gathering of key figures in the creator economy is entering its fourteenth year, and to drum up excitement, VidCon has emailed Passionfruit with more details on who is part of its coveted line-up. Creators will be able to hear from a litany of leading brands, including YouTube, Spotify, Hasbro, Disney Plus, Blumhouse, Meta, TikTok, and Spotify.
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1 week ago |
passionfru.it | Charlotte Colombo
On May 6, Spotify announced in a blog post that it’s adding ‘plays’: a new podcast metric which will allow creators to see what kind of content resonates the most with listeners. Specifically, plays are a metric that tracks the number of people have “actively” watched or listened to individual podcasts, meaning that plays from podcast clips and previews won’t count.
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