Chloe Alverson's profile photo

Chloe Alverson

Grand Rapids

Associate Editor at Beverage Industry

Associate Editor @BeverageInd | @MSUjschool alum | Avid drinker of hard ciders | Lover of all things Green Day and Star Wars | she/her

Articles

  • 1 week ago | bevindustry.com | Chloe Alverson

    With social media, it seems it is easier than ever before to keep up with trends. From the hottest manicure trends to the latest go-to dinner recipe, consumers can browse these platforms to keep a finger on the pulse for just about anything. The beverage industry is another area impacted by trends, especially when it comes to flavor innovations. Carrie Gillespie, senior manager of field sales marketing at Monin Americas, Clearwater, Fla., shares the consumers trends popping up on menus.

  • 1 week ago | bevindustry.com | Chloe Alverson

    Image courtesy of Sean Anthony Eddy/E+ via Getty Images In the simulation videogame the Sims, players can create people and control their daily lives. This includes designing and building the houses in which the Sims live. These homes can be extravagant or small; it all depends on how the player would like their Sims to live. In the beverage industry, planning for new facilities is not as easy as in a simulation videogame like the Sims. Many factors go into planning these facilities.

  • 2 weeks ago | bevindustry.com | Chloe Alverson

    In an episode of Netflix’s sketch comedy show “I Think You Should Leave,” Tim Robinson’s character Mike disrupts a work meeting to talk about his patterned shirt from a store called Dan Flashes. Mike explains to his coworkers that Dan Flashes sells men’s shirts with varying patterns and that the prices reflect how complicated the patterns are. Not quite as comical as the shirt pattern discussion, consumer shopping patterns are adding their own level of complexity to beverage delivery.

  • 2 weeks ago | bevindustry.com | Chloe Alverson

    When planning to get a tattoo, often times people will refer to it as “getting inked.” Whether there is a deep meaning or just for fun, “getting inked” is a way for people to show their personality and individuality. In the beverage industry, brands use inks and coatings on packaging to highlight their persona and messaging. Aluminum manufacturer Ball Corp., Westminster, Colo., is no stranger to special effects for beverage cans.

  • 2 weeks ago | digitaledition.bevindustry.com | Chloe Alverson

    Boasting the benefitsAlthough AI offers advantages during new product development, experts share that it does come with some challenges. Stravito’s Philogène says that, in the beverage sector, GenAI tools like Stravito Assistant can help brands identify insights that allow brands to respond swiftly to emerging trends and product innovation with confidence. “However, as AI-powered solutions become more prevalent, ensuring the use of trustworthy data is important,” he states.

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Chloé Alverson
Chloé Alverson @chloealverson
25 Mar 25

RT @BeverageInd: Anteel Tequila, which was born in Ferguson’s hometown of Detroit, has won more than 100 awards and accolades since 2019. #…

Chloé Alverson
Chloé Alverson @chloealverson
25 Mar 25

RT @BeverageInd: Mitch Madoff says that the #creamer category has experienced steady growth over the past year, fueled by changing consumer…

Chloé Alverson
Chloé Alverson @chloealverson
25 Mar 25

RT @BeverageInd: “I like that it’s not pretentious — it’s beer, plain and simple,” he shares. 🍻 #Outlaw #KoeWetzel #OutlawBeer #HARDY @KoeW…