Chloe Alverson

Grand Rapids

Associate Editor at Beverage Industry

Associate Editor @BeverageInd | @MSUjschool alum | Avid drinker of hard ciders | Lover of all things Green Day and Star Wars | she/her

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Articles

OLIPOP blends indulgence, functionality with prebiotic soda portfolio

2 weeks ago | bevindustry.com | Chloe Alverson

Founder Ben Goodwin says that OLIPOP’s rapid growth has been both a challenge and a great success. Image courtesy of OLIPOPIn the “Star Wars” series, the phrase “bring balance to the Force” often is mentioned in reference to Anakin Skywalker, who was believed to fulfill a prophecy by restoring harmony between the light and dark sides of the Force.
Filler technology has required recent innovations, updates to keep up with trends

4 weeks ago | bevindustry.com | Chloe Alverson

In recent years, there has been a jump in the number of reality dating shows on TV. The ABC Network introduced viewers to programs like “The Bachelor,” “The Bachelorette” and its newer “The Golden Bachelor” and “The Golden Bachelorette” series, which feature older adults looking for love. Now, there are shows such as “Love is Blind,” “Too Hot to Handle” and “Love Island” that have captivated the attention of viewers.
Demand for plant protein grows thanks to health and wellness trends

4 weeks ago | bevindustry.com | Chloe Alverson

Global superstar Taylor Swift’s detailed and confessional songwriting style has been consistent throughout every era of her career. However, as Swift has aged, the themes of her songs have evolved, too — from high school heartbreaks to losing the love of one’s life. Although no songwriting is involved, the plant proteins market has endured its own evolution in recent years as consumer preferences have shifted.
Getting in the spirit of spirits

1 month ago | bevindustry.com | Chloe Alverson

“That’s the spirit” is often a phrase used in cheerleading chants or as a way to show encouragement toward someone. The spirits category within the beverage industry has been “getting into the spirit” with innovations and creations that keep consumers interested.
Country music star Koe Wetzel joins Outlaw Light Beer

1 month ago | bevindustry.com | Chloe Alverson

Denver-based Outlaw Light Beer has been making waves in the country music scene, first with its partnership with HARDY and now with its recent partnership with Koe Wetzel. Wetzel joins the beer brand as an investment partner. With his deep-rooted connection with fans and his reputation as an “outlaw” in the music industry, Wetzel is the perfect partner to amplify the brand’s mission, the company says. “This was a no-brainer.
Millie Bobby Brown launches ready-to-drink lattes

1 month ago | bevindustry.com | Chloe Alverson

Image courtesy of Florence By Mills Coffee ‘Stranger Things’ actress and entrepreneur Millie Bobby Brown is expanding her Generation Z-focused Florence By Mills Coffee offerings in partnership with Collab Coffee. The new partnership consists of a line of ready-to-drink (RTD) iced lattes available exclusively at Walmart. The canned lattes are designed to be enjoyed on the go, the brand says, combining popular flavors with creamy notes.
Drug, dollar stores deliver beverage deals

1 month ago | bevindustry.com | Chloe Alverson

In her song “Good Graces,” pop singer Sabrina Carpenter declares that she will lose interest if her love interest does not treat her right. “Boy, it’s not that complicated / You should stay in my good graces / Or I’ll switch it up like that, so fast / ‘Cause no one’s more amazing at turning loving into hatred,” Carpenter sings. Similarly, the drug and dollar stores channel is working to stay in the good graces of consumers by offering deals and discounts on beverage products.
SipMARGS relaunches with Alix Earle as investor, brand partner

1 month ago | bevindustry.com | Chloe Alverson

Ready-to-drink (RTD) sparkling Margarita brand SipMARGS recently relaunched its brand. The relaunch is backed by a $3 million investment led by Palm Tree Crew, a global live entertainment, lifestyle and hospitality company. Social media influencer Alix Earle, who joins as both an investor and brand partner, amplified the funding. The relaunch marks a new era for SipMARGS and its mission to bring high-quality, fun and convenient cocktails to a new generation of consumers, it says.
Creamers, dairy drinks segments pivots to meet consumer needs

1 month ago | bevindustry.com | Chloe Alverson |Mitch Madoff

In the first “High School Musical” movie, Sharpay Evans is distraught when she discovers that jocks and nerds are infiltrating her precious theater club. She is especially upset because her longtime crush, Troy Bolton, is considering singing in the winter musical with new girl, Gabriella Montez. During lunchtime, the school breaks out into the song, “Stick to the Status Quo,” which is all about sticking to the stuff you know and not messing with the flow of things in school.
Anteel Tequila co-founder aims to inspire

1 month ago | bevindustry.com | Chloe Alverson

Image courtesy of Markeon Edwards Black History Month is a time for honoring and sharing the stories of African Americans of yesterday and today. In the beverage industry, Nayana Ferguson is leaving her mark on history with her own tequila brand, Anteel Tequila. Co-founding the business with her husband, Don, Ferguson first got the idea to start a tequila brand after she and her husband were on vacation in the Dominican Republic in 2016.