Chloe Hodgson

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South Sensation – our insider’s guide to the region we love - Polymedia

Jan 23, 2025 | polymediapr.co.uk | Chloe Hodgson

We live on the south coast because we love it – and as specialists in consumer PR and marketing, our coastal lifestyle sits well with our business community. That’s why we host an Instagram account south.sensation celebrating Hampshire life – including the other counties on our doorstep. The profile showcases our coast and country, food and drink, local producers and boutique shops. It’s an insight into the region’s more obvious treasures and its hidden gems.
IL15/IL15Rα complex induces an anti-tumor immune response following radiation therapy only in the absence of Tregs and fails to induce expansion of progenitor TCF1+ CD8 T cells

Sep 22, 2024 | biorxiv.org | Miles Piper |Jacob Gadwa |Chloe Hodgson |Michael M. Knitz

AbstractBackground: This work seeks to understand whether IL15-incorporating treatments improve response to radiotherapy and uncover mechanistic rationale for overcoming resistance to IL15 agonism using novel therapeutic combinations. Experimental Design: Orthotopic tumor models of PDAC were used to determine response to treatment. IL15-/- and Rag1-/- mouse models were employed to determine dependence on IL15 and CTLs, respectively.
The Polymedia verdict on 2023’s Christmas TV ads

Nov 13, 2023 | polymediapr.co.uk | Chloe Hodgson

It’s that time of year again – the Halloween shelves have been cleared, Mariah Carey is climbing up the streaming charts, and Cliff Richard is stocking up on mistletoe and wine. Yes, it’s time for our TV screens to be dominated by tinsel, twinkly lights and celebrity endorsements as the battle for consumers’ festive purses heats up.
High profile antics create buzz around a product or launch

Jul 6, 2023 | polymediapr.co.uk | Chloe Hodgson

Our Campaign: #SOclose2U used the IATA (International Air Transport Association) codes – the three-letter airport codes used around the world. Southampton’s is SOU. The launch campaign used the social media hashtag #SOclose2U to underline the message that KLM’s flights from Southampton now bring the world to your doorstep.
Strategic communications supports sale of a business

Jul 3, 2023 | polymediapr.co.uk | Chloe Hodgson

Once the foundations were in place, Polymedia worked closely with Selwood’s in-house marketing team to develop a consistent drumbeat of news and updates through the website, LinkedIn, and specialist press. Case studies were used extensively to showcase the business’s expertise. These strong foundations enabled Selwood and its parent company, Workdry International, to promote a strong brand and market presence during a period of intensive activity as it worked to deliver to the board’s strategy.
Curriculum focused schools CSR initiative

Jul 3, 2023 | polymediapr.co.uk | Chloe Hodgson

The project was an incredibly positive experience for students in a deprived area. In the Leigh Park area, where the Academy is based, 68% of the students come from broken families and 50% of the children never leave the immediate area.
Retail and lifestyle photography

Jun 30, 2023 | polymediapr.co.uk | Chloe Hodgson

These will earn their keep for months to come – on marketing collateral, on the website and across all digital and social platforms. Rich and evocative, quality photography and videos are always investments worth making.
Website and Instagram to support independents

Jun 29, 2023 | polymediapr.co.uk | Chloe Hodgson

The campaign was a huge success in raising the profile of the borough’s traders – and keeping momentum. Within three months the campaign delivered news coverage reaching 90,000 readers, a huge 1,824% growth in the number of accounts reached through Fareham Borough Council’s Instagram, an 80% leap in Instagram followers and more than 5,000 views of the campaign website. The campaign, initially Christmas-themed, has now been reworked with an economic investment focus.
Consumer research delivers media relations and positioning

Jun 29, 2023 | polymediapr.co.uk | Chloe Hodgson

The campaign delivered national coverage in The Telegraph, The Sun, MSN, Yahoo News, and two appearances in The Daily Mail, in its This Is Money and motoring features. Regional media and specialist media for the insurance media added to the mix, with the campaign overall reaching an estimated audience of almost 900,000 readers online, plus print readership. The report also drove significant traffic to Tempcover via its website and social media.
Viral video campaign with millions of views for Help for Heroes

Jun 27, 2023 | polymediapr.co.uk | Chloe Hodgson

Polymedia developed a campaign under the banner Facing It Together. The concept was simple – to put people who had donated to Help for Heroes opposite people who had benefited, briefed them about each other, and then let them chat naturally. After seeing concept designs, the team at Help for Heroes loved the idea and tasked Polymedia with delivering it. The pairings were identified and put together during a day’s filming.