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Chris Hackett

London

Producer and Director at ITN Productions

TV Producer/Director @ITNProductions / available on Instagram at mrchrishackett and BlueSky at https://t.co/r1G3holJLZ

Articles

  • May 2, 2024 | geniussports.com | Chris Hackett

    Major international tournaments like UEFA Euro 2024 bring with them a competitive advertising battle. While the teams go head-to-head on the pitch, advertisers compete fiercely for fan attention, making standing out from the crowd a genuine challenge. Greater competition drives up inventory prices, hiking the cost of converting football fans at the largest football event of the year.

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