Chris Sedgwick

Jan 21, 2025 | ccgrouppr.com | Chris Sedgwick

% of deals involving industry analysts% respondents who said analysts are a major influence on vendor awareness% respondents who said analysts are a major influence on vendor selectionCybersecurity61%74%65%Enterprise technology (inc. financial services, healthcare, retail)56%72%71%Telecoms45%66%72%We appreciate that isn’t exactly knock your socks off insight! Anyone who’s worked with industry analysts in a meaningful way understands this.

Jan 10, 2025 | nationalworld.com | Chris Sedgwick

This Veganuary, explore the elegance and heritage of Italian aperitivo culture with Savoia Americano Rosso, Savoia Orancio and Italicus Rosolio di Bergamotto—a trio of exquisite, 100% vegan aperitivos that have earned global recognition. These standout drinks are not only a toast to mindful indulgence but also a celebration of Italian craftsmanship and innovation.

Jan 10, 2025 | nationalworld.com | Chris Sedgwick

This Valentine’s Day, bring a touch of Italy—the country of love, passion, and romance—to your celebrations with Savoia Americano Rosso. Whether you’re planning a special evening for two or celebrating Galentine’s with friends, Savoia Rosso is the perfect companion. With its rich red hue, premium Italian craftsmanship, and versatile flavour, it’s as indulgent as it is stylish—perfect for romantic cocktails or as a thoughtful gift for the cocktail lover in your life. What is Savoia Americano Rosso?

Aug 16, 2024 | ccgrouppr.com | Chris Sedgwick

We surveyed 200 enterprise technology buyers across various industries, including healthcare, finance and retail. The study shows that industry analysts are not just consulted at the final decision-making stage but are influential throughout the entire buying process—from initial awareness of potential vendors to making that final decision. Key findings include:Analysts have a continuous and significant impact throughout the buying process.

May 1, 2024 | ccgrouppr.com | Chris Sedgwick

The benefits of an industry analyst relations programme don’t stop there, though. A well-structured programme benefits virtually all your business divisions, including product teams. An effective AR strategy provides valuable insights and benefits for product teams, from product validation to customer and competitor insights.