Articles

  • Dec 4, 2024 | alexandergroup.com | Chris Semain

    Published in The CircleWhy companies shouldn’t cap commissions, payout strategies for bluebird deals, and how to set quotas and handle commissions during a new hire ramp-up period. There is no such thing as a perfect sales compensation plan. Most decisions are really trade-offs: profitability or growth? Cost control versus upside? No go-to-market (GTM) model sits in a vacuum, so priorities are always changing. That means tweaks to the sales compensation program are likely needed.

  • Nov 6, 2024 | alexandergroup.com | Chris Semain

    Published in The CircleAs companies lean back into growth, go-to-market (GTM) strategies are getting a much closer look in the annual planning process. Naturally, there are many common stumbling blocks that operational leaders encounter as they scale and optimize their GTM engines – especially in a resource-constrained environment and tough selling climate.

  • Jan 10, 2024 | alexandergroup.com | Kevan Savage |Chris Semain

    Kevan Savage: Well, thank you all for joining us today for Unveiling Pipeline to Profits, some recent research from Alexander Group around demand generation performance and investments. My name is Kevin Savage. I’m a principal in the firm. I run our marketing practice. I’m joined by my colleague Chris Semain, who is a principal in the firm as well, and co-leads our tech practice. Chris, thanks so much for joining us today. Chris Semain: Thanks for having me, Kevin.

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