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1 week ago | 
poolpromag.com | Christine Schaffran
Translated by Rachael Sine; see the original English version here. En la industria de piscinas, todos tienen las mismas oportunidades cuando se trata de marketing y construcción de marca. La mayoría de las herramientas que utilizan las empresas más grandes también están al alcance de negocios más pequeños. Aún mejor, muchas de ellas son gratuitas. Así que deja tu pértiga, toma una taza de café y siéntate. Aquí tienes algunas formas prácticas de aprovechar estas poderosas herramientas a tu favor.
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1 month ago | 
poolpromag.com | Christine Schaffran
In the pool industry, everyone is equal when it comes to marketing and building a brand. Because most of the tools the largest companies use are also accessible to smaller operations. Even better — many of them are free. So put down your pole, grab a cup of coffee and pull up a chair. Here are common-sense ways to use these powerful tools to your advantage. It may sound like a no-brainer, but Michael Krause says answering the phone is a top reason his phone began ringing in the first place.
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2 months ago | 
sportsdestinations.com | Christine Schaffran
From Spectator Sports to Youth Tournaments, Colorado Springs Delivers Few things are more Americana than the United States military and competitive sports. So when an area like Colorado Springs, which is home to nearly 90,000 military veterans, takes on an event, one can expect Olympic City USA to deliver a first-class showstopper. “Our sports ecosystem is really robust,” says Cheryl McCullough, Senior Director of Sports and Events for Visit Colorado Springs.
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2 months ago | 
msn.com | Christine Schaffran
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2 months ago | 
thedailymeal.com | Christine Schaffran
Known for its versatility, canned tuna is one of those basic pantry staples that can be used to spruce up a casserole, add bits of freshness to an otherwise mundane salad, or be eaten as a protein-packed snack right from the can. But with so many options, how do you know which is the best choice? From oil-packed to water-packed and skipjack to albacore, knowing a bit about the different varieties makes it easier to make the right selection.
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2 months ago | 
sparetailer.com | Christine Schaffran
The backyard is an extension of a home, so it only makes sense that it should be as warm and inviting as gathering around a kitchen table. But what makes the space feel like a central hub for conversation, laughter and good times? Begin with a hot tub and work your way out, says Mary Stefanski, product consultant for Regina Pools & Spas in Timonium, Maryland. But don’t stray too far from the back steps to begin your quest for the ideal setup.
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Jan 2, 2025 | 
poolpromag.com | Christine Schaffran
Cal Plastering Co.ServicesPlastering and PebbleTec applications
Jay Eaton didn’t know much about pools when he started in the business. In a tale as old as time, Eaton’s father-in-law, Gordon Schmeiser, began a pool store and commercial chemical service company in 1974. Eaton had just gotten engaged to Schmeiser’s daughter, Barbara. “I didn’t know anything about pools other than that you swam in them,” Eaton says.
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Dec 17, 2024 | 
sportsdestinations.com | Christine Schaffran
Surrounded by some of the most populated cities in the United States, the northeast region is also filled with some of the nationís oldest historical and cultural landmarks. From Cape Cod to Coney Island, the roads that lead to these iconic destinations are the same as those traveled for weekend sports tournaments. So when it comes to showcasing all that a sports venue has to offer, donít forget to include the nearby attractions that provide fun for the whole family.
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Nov 18, 2024 | 
poolpromag.com | Christine Schaffran
Translated by Rachael Sine; see the original English version here. Sin importar el tamaño de una empresa o su presupuesto de marketing, hay una herramienta que puede nivelar el campo de juego: los testimonios. Ofrecen una oportunidad de mostrar lo mejor de uno mismo al invitar a las personas clientes a que den su opinión sobre las prácticas, productos y servicios de su empresa. Y lo mejor de todo es que son gratuitos.
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Nov 4, 2024 | 
poolpromag.com | Christine Schaffran
No matter the size of a company or its marketing budget, one tool can level the playing field: testimonials. They offer a chance to put your best foot forward by inviting customers to provide feedback about your business practices, products and services. And perhaps the best part about them — they’re free. “The customers are the kings and queens; we don’t have a business without them,” says Austin Gardiner, CEO of GL Pools in San Diego, California.
