Christine Schaffran

3 weeks ago | poolpromag.com | Christine Schaffran

Translated by Rachael Sine; see the original English version here. Las piscinas plunge han estado ganando impulso en la industria, ¿y por qué no? Su tamaño compacto y su menor tiempo de construcción las convierten en una opción ideal para cualquier patio trasero, especialmente para quienes buscan algo más que solo un lugar para nadar. Si no estás familiarizado con las piscinas plunge, date una vuelta por este panorama.

1 month ago | poolpromag.com | Christine Schaffran

Plunge pools have been gaining momentum in the industry, and why shouldn’t they? Their compact size and smaller construction window make them an ideal amenity for any backyard — particularly for those who want more than just a place to swim. If you are unfamiliar with plunge pools, take a tour of the landscape. It’s a revenue stream that could have a big impact on your bottom line. A plunge pool is a smaller swimming pool designed for relaxation and cooling off.

2 months ago | poolpromag.com | Christine Schaffran

Translated by Rachael Sine; see the original English version here. En la industria de piscinas, todos tienen las mismas oportunidades cuando se trata de marketing y construcción de marca. La mayoría de las herramientas que utilizan las empresas más grandes también están al alcance de negocios más pequeños. Aún mejor, muchas de ellas son gratuitas. Así que deja tu pértiga, toma una taza de café y siéntate. Aquí tienes algunas formas prácticas de aprovechar estas poderosas herramientas a tu favor.

Mar 3, 2025 | poolpromag.com | Christine Schaffran

In the pool industry, everyone is equal when it comes to marketing and building a brand. Because most of the tools the largest companies use are also accessible to smaller operations. Even better — many of them are free. So put down your pole, grab a cup of coffee and pull up a chair. Here are common-sense ways to use these powerful tools to your advantage. It may sound like a no-brainer, but Michael Krause says answering the phone is a top reason his phone began ringing in the first place.

Feb 14, 2025 | sportsdestinations.com | Christine Schaffran

From Spectator Sports to Youth Tournaments, Colorado Springs Delivers Few things are more Americana than the United States military and competitive sports. So when an area like Colorado Springs, which is home to nearly 90,000 military veterans, takes on an event, one can expect Olympic City USA to deliver a first-class showstopper.  “Our sports ecosystem is really robust,” says Cheryl McCullough, Senior Director of Sports and Events for Visit Colorado Springs.