Christine Serlin

Meridian

Editor at Affordable Housing Finance

Editor, mom of two, and wife living in Meridian, Idaho, who loves baking, cooking, reading, shopping, and spending time with the fam!

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Articles

BH Properties Launches Dedicated Multifamily Platform

1 week ago | housingfinance.com | Christine Serlin

BH Properties, a vertically integrated real estate investment firm based in Los Angeles, has launched Haven Housing, a new platform focused on acquiring, enhancing, and operating both market-rate and affordable housing communities throughout the West. “Investing in housing has always been part of our broader strategy, but it was never a primary focus.
AI Takes Center Stage at Apartmentalize 2025

2 weeks ago | multifamilyexecutive.com | Christine Serlin

Several proptech companies announced their latest artificial intelligence (AI) innovations at the National Apartment Association’s Apartmentalize 2025 in mid-June. From autonomous leasing and maintenance to intelligent call coaching and portfoliowide insights, several proptech companies unveiled a wave of artificial intelligence (AI) innovations at the National Apartment Association’s Apartmentalize 2025 in mid-June.
Zego Report Reveals Disconnect Between Property Managers, Renters on Retention Priorities

2 weeks ago | multifamilyexecutive.com | Christine Serlin

Adobe Stock A new report from Zego, a global payments company and property management automation platform, highlights the importance of renter retention and the disconnect that can happen between property managers and residents. The 2025 Resident Experience Management Report, produced in partnership with SA Marketing Insights, draws from surveys of over 1,000 multifamily renters and 600 property managers to provide intel on boosting retention and satisfaction.
Growth Goals: Leaders From the 2025 NMHC Rankings Share Their Plans

2 weeks ago | multifamilyexecutive.com | Christine Serlin

Despite economic uncertainty, many multifamily stakeholders have remained bullish on the market and are in growth mode. Hear from industry leaders who made the National Multifamily Housing Council’s annual rankings for the top owners, managers, developers, builders, and tax credit syndicators. Executives from Morgan Properties, Bozzuto, Roers Cos., The Garrett Cos., and Enterprise Housing Credit Investments share their plans for the coming year and beyond.
Joanna Starling Navigates the Art and Science of Multifamily Management

2 weeks ago | multifamilyexecutive.com | Christine Serlin

Joanna Starling, senior regional vice president, Fogelman Properties With nearly three decades of industry experience, Joanna Starling is responsible for the operational oversight of multifamily communities across several regions for Fogelman Properties, an investment and management firm based in Memphis, Tennessee.
Freddie Mac Updates Preferred Equity Program to Boost Multifamily Capital

2 weeks ago | multifamilyexecutive.com | Christine Serlin

As part of its commitment to expand funding options for multifamily borrowers and supporting rental housing supply across the nation, Freddie Mac has updated its Preferred Equity Investment Program. In late May, it updated the policy to include lenders who wish to retain servicing rights. “Last year, to help address the need for additional sources of capital in the market, Freddie Mac announced that lenders could make preferred equity investments, but only if they transferred servicing rights.
Austin's Apartment Supply Hits Turning Point

2 weeks ago | multifamilyexecutive.com | Christine Serlin

Austin, Texas’ multifamily supply trajectory serves as a good microcosm for the broader national landscape, says Carl Whitaker, chief economist at RealPage. While more multifamily supply is on the way for Texas’ capital city this year, the peak is in the rearview mirror. Last year, 30,953 new market-rate units were delivered across the metro.
J Turner Research’s Joseph Batdorf on the Power of Reputation in Multifamily

2 weeks ago | multifamilyexecutive.com | Christine Serlin

Joseph Batdorf, president and co-founder, J Turner Research In 2003, Joseph Batdorf co-founded J Turner Research, an independent research and reputation management company focused exclusively on the multifamily industry. The company helps property owners and operators enhance resident satisfaction through intelligent resident and prospect survey programs, artificial intelligence (AI)-driven data analysis, quantifiable action plans, customized training, and review response service.
Alfred Merges With Quarterra’s Property Management Arm

3 weeks ago | multifamilyexecutive.com | Christine Serlin

Courtesy Quarterra Living Quarterra opened Dryden, a 420-unit luxury community in Denver's Golden Triangle neighborhood, last year. Alfred, a technology-powered residential real estate platform, has announced a strategic merger with Quarterra Living, the multifamily property management business of Lennar subsidiary Quarterra.
Multifamily Rent Growth Sees Steady Gains in May

3 weeks ago | multifamilyexecutive.com | Christine Serlin

Adobe Stock Economic and financial market uncertainty hasn’t yet had a significant impact on multifamily fundamentals, which remained healthy in May. The average U.S. asking rent increased $6 to $1,761 last month, according to the latest Yardi Matrix National Multifamily Report. Year-over-year asking rent growth, which barely has moved over the last year, remained unchanged at 1%.