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Mar 26, 2024 | 
adorama.com | Christopher Piccione |Suzee Skwiot
Unleash your creative vision with the SIGMA 50mm F1.2 DG DN Lens. This highly anticipated lens in the ART lineup redefines the boundaries of portraiture, low-light photography, and artistic expression, all at a weight that defies expectations. Weighing in at just 745g (26.3oz), it’s the lightest lens in its class, making it perfect for photographers on the go.
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Feb 19, 2024 | 
adorama.com | Christopher Piccione |Daniel Norton
Achieving accurate and consistent color is critical for creative professionals in post-production, photography, design, and other visual media workflows. Let’s highlight some of the most vital display specifications and technologies for color grading, and showcase some of the best monitors for color grading. This reliance means using a top-shelf monitor optimized for color grading. These are top-rated monitors purpose-built for color work.
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Jan 31, 2024 | 
adorama.com | Christopher Piccione |Daniel Norton
Gaffer tape (gaff), a multipurpose powerhouse, has become essential for film, TV, and live event productions due to its unparalleled strength and versatility. Though its origins are murky, gaffer tape first arose approximately fifty years ago as studios and stage crews sought a residue-free alternative to duct tape for securing cables. This revolutionary tape, Dubbed for the electricians utilizing it, has properties exceeding conventional tapes.
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Jan 8, 2024 | 
adorama.com | Christopher Piccione |Suzee Skwiot
Macro shooters have long been forced to lug around heavy, bulky lenses to achieve crisp 1:1 magnification. But the newfull-frame Panasonic LUMIX S 100mm F 2.8 MACRO finally offers precision optics with incredible magnification in a tiny, lightweight body. Clocking in at just 298g, this macro is the lightest lens ever at this focal length – without compromising sharpness.
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Dec 14, 2023 | 
adorama.com | Christopher Piccione |Gabby Robles
DJI just announced the release of its Ronin 4D 8K. This powerhouse camera boasts class-leading 8K at 60fps, masterful low-light performance, and built-in ND filters, transcending its 6K predecessor. Read on for a comprehensive deep dive into this feature-rich camera that is sure to unlock a new era of cinematic potential.
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Nov 24, 2023 | 
adorama.com | Christopher Piccione |Gabby Robles
The recent announcement of the Sony a9III has sparked widespread interest in global shutter technology. This innovative camera, equipped with a global shutter sensor, is the first full-frame mirrorless camera to offer this advanced feature. Before the A9III, global shutter was a niche player for video, but Sony’s move has democratized it, starting conversations about its impact for photographers.
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Nov 10, 2023 | 
adorama.com | Christopher Piccione |Gabby Robles
Achieving professional-quality chroma key composites is now accessible in the studio, at home, and on the go, thanks to portable green screens. Whether you’re a YouTuber, indie filmmaker, live streamer, or presenter, a mobile chroma key setup can elevate your production game. This guide aims to simplify the process of selecting the right portable green screen and accessories, tailored to your specific needs and budget. When selecting a portable green screen, size is crucial.
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Oct 12, 2023 | 
adorama.com | Christopher Piccione |Gabby Robles
In the vast world of lighting, few fixtures have stood the test of time like the Fresnel light. A staple in film, television, and theater, Fresnel lights offer a unique design and versatility, making it a favorite among professionals. But what exactly is a Fresnel light, and why is it so revered? Let’s explore the intricacies of this lighting marvel, its power range, ideal use cases, and the pros and cons it brings.
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Oct 6, 2023 | 
adorama.com | Christopher Piccione |Gabby Robles
From the time-honored techniques of traditional documentary filmmaking to the nuances of on-camera podcast interviews and the investigative depth of documentary-style journalism, filmmakers have a wide range of interview styles. Whether you’re crafting a feature-length or short-form piece, the way you approach an interview can dramatically alter the tone and feel of your documentary. It’s a delicate storytelling dance, where the interview often takes center stage.
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Oct 5, 2023 | 
adorama.com | Christopher Piccione |Gabby Robles
As of today, Sigma has unveiled an ultra-wide zoom, the Sigma 10-18mm F2.8 DC DN | Contemporary Lens, for Sony E, Fuji X, and L-Mounts. This groundbreaking lens redefines portability and performance as the world’s smallest and lightest ultra-wide zoom for APS-C cameras. Creators have yearned for a lens with pro-grade optics that can travel light, capture broader vistas, and perform impeccably in low-light situations without compromising image quality.
