Cian Brittle

United Kingdom

Motorsport Writer at BlackBook Motorsport

Editorial Assistant for Kitchens & Bathrooms News. Views are my own.

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Articles

Red Bull Racing extension sees Bacardi focus on promoting Patrón in F1

1 week ago | blackbookmotorsport.com | Cian Brittle

The Red Bull Formula One team have extended their global partnership with Bacardi in a deal that will see the spirits company focus on promoting its Patrón tequila brand.
Telcel to support Trackhouse's Daniel Suárez at home race in Mexico

1 week ago | blackbookmotorsport.com | Cian Brittle

Trackhouse Racing have signed a primary deal with Mexican telecommunications company Telcel for the inaugural Nascar Cup Series race in Mexico City. Contract:Telcel will be primary sponsor of Daniel Suárez’s car for the raceAgreement set to be a one-race deal exclusively for the Mexico City eventContext:Mexico will host the first-ever points-paying Cup Series race outside of the US on 15th June, marking a major milestone for a series with international ambitions.
F1 CEO: Keeping two races in Italy 'will be hard' after 2025

1 week ago | blackbookmotorsport.com | Cian Brittle

F1 currently races at Monza and Imola in ItalyImola’s contract expires at the end of 2025Thailand, South Africa and Rwanda all interested in joining F1 scheduleFormula One chief executive Stefano Domenicali has indicated that Imola could drop off the series’ schedule at the end of this season. In an interview with Rai Radio in Italy, Domenicali revealed the increasing appetite from other countries to host Formula One races means that tough decisions over the calendar needed to be made.
Saudi Arabia owning F1 team "could happen soon", says Prince Khalid

1 week ago | blackbookmotorsport.com | Cian Brittle

PIF is heavily involved in Aston Martin F1 team through Aramco and MaadenLiberty reportedly rejected US$20bn takeover bid from PIF in January 2023Saudi Arabia is open to the idea of buying a Formula One team as it looks to deepen its presence in the sport.
US viewership: F1 hits season-high audience of 1.27m on ESPN2 for Bahrain GP

1 week ago | blackbookmotorsport.com | Cian Brittle

F1 YTD viewership up 35% compared to 2024IndyCar’s YTD viewership also increased 27.4% in same timeframeNascar continuing to attract most viewers, but YTD audience is down 4.5%Formula One averaged its highest US audience of the 2025 season so far as 1.27 million viewers watched McLaren’s Oscar Piastri take victory in Bahrain on ESPN2.
US viewership: Nascar averages 2.52m on FS1 in Darlington

2 weeks ago | blackbookmotorsport.com | Cian Brittle

Nascar YTD viewership drops to 3.53m, down from 3.68m in 2024F1’s average audience through Australia, China and Japan is up 49.2% YoYNascar averaged 2.52 million viewers on FS1 at last weekend’s throwback race in Darlington. This was up 14.9 per cent on last year’s comparable race weekend in Martinsville, which averaged an audience of 2.19 million, one of the lowest viewership figures of last season.
'Fans want us to work together': Why Lego is building new products around Formula One

2 weeks ago | sportspro.com | Cian Brittle

Just like Formula One’s attitude to other forms of fan engagement before Liberty Media’s acquisition, licensing was often deemed surplus to requirements under the sport’s previous ownership. Formula One’s ex-supremo Bernie Ecclestone infamously shunned younger fans in favour of the Rolex-purchasing elite, so a proper licensing strategy was far from a priority for the series. But times have changed.
Mics Out podcast | F1 and Lego: Building fandom in the next generation

2 weeks ago | blackbookmotorsport.com | Cian Brittle

Mics Out sits down with Emily Jacobs, vice president of licensing for the Lego Group, to discuss the brand’s new collaboration with F1 and how the company’s toys and other merchandise will build engagement with the sport’s growing audience. To read the written version of this interview, click here.
MotoGP acquisition by Liberty Media set for 'unconditional EU approval'

2 weeks ago | blackbookmotorsport.com | Cian Brittle

Liberty agreed deal with Dorna more than a year agoCVC was ordered to sell MotoGP in 2006 after purchasing F1Liberty Media’s acquisition of MotoGP is set to secure unconditional European Union (EU) antitrust approval, according to Reuters. Liberty agreed to acquire approximately 86 per cent of the shares in Dorna Sports, the commercial rights holder of MotoGP, back in April 2024 in a deal worth an enterprise value of €4.2 billion (US$4.5 billion).
Idris Elba, MrBeast, and untapped potential: How Cupra Kiro plan to transcend Formula E

2 weeks ago | blackbookmotorsport.com | Cian Brittle

When BlackBook Motorsport last sat down with Cupra Kiro 12 months ago, the Formula E outfit was known as Electric Racing Technologies, or ERT for short. Since then, the team has changed its name not once, but twice, after securing a new owner, with Los Angeles-based private investment firm The Forest Road Company acquiring 100 per cent of the team in October 2024. It may be one of Formula E’s founding teams, but the Silverstone-based outfit has had anything but a consistent identity in the series.