Cian Brittle

United Kingdom

Motorsport Writer at BlackBook Motorsport

Editorial Assistant for Kitchens & Bathrooms News. Views are my own.

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Articles

Visa expands Red Bull F1 partnership for increased visibility starting from Monaco GP

2 weeks ago | blackbookmotorsport.com | Cian Brittle

The Red Bull Formula One team and payments giant Visa have announced an expanded partnership ahead of this weekend’s Monaco Grand Prix.
Amazon aims to "reach younger audiences" for Nascar during Prime Video run

2 weeks ago | blackbookmotorsport.com | Cian Brittle

Nascar “can really move the needle”, says Prime Video’s global head of sportsSeries commissioner Steve Phelps expects Prime audience to be comparable to cableNascar has averaged 2.2m viewers on cable since 2020Prime Video’s global head of sports Jay Marine has said that Amazon is “excited to reach younger audiences” for Nascar, as the streaming platform prepares for its Cup Series debut this weekend.
F1: Aston Martin tap CoreWeave for AI cloud computing partnership

2 weeks ago | blackbookmotorsport.com | Cian Brittle

The Aston Martin Formula One team have agreed a partnership with US-based cloud computing company CoreWeave. Contract :CoreWeave becomes Aston Martin’s official AI cloud computing partnerTeam’s new wind tunnel will be renamed the CoreWeave Wind TunnelCompany will help Aston Martin relocate its on-premises computing infrastructure to a new, large-scale cloud computing environmentContext:Artificial intelligence (AI) is a fast-emerging sponsorship category in Formula One.
Team Penske parts company with president, MD and GM after Indy 500 qualifying controversy

2 weeks ago | blackbookmotorsport.com | Cian Brittle

Team Penske have parted company with three senior IndyCar executives following the controversy surrounding qualifying for the Indianapolis 500. A Team Penske statement announced the departures of team president Tim Cindric, IndyCar managing director Ron Ruzewski and IndyCar general manager Kyle Moyer four days before the 109th running of the Indy 500.
Indy 500 preview: Can IndyCar emerge from the shadow of its most famous race?

2 weeks ago | blackbookmotorsport.com | Cian Brittle

This weekend, arguably the world’s most famous motorsport race returns to the Brickyard for its 109th edition. The 24 Hours of Le Mans and the Monaco Grand Prix may contest that claim, but all three form motorsport’s unofficial ‘Triple Crown’.
Mics Out podcast: The key commercial milestones from 75 years of F1

2 weeks ago | blackbookmotorsport.com | Cian Brittle

The Mics Out team returns with the latest business-related news in the world of motorsport, so listen along for the latest comment, insight, and analysis. This week, Cian and Pete go back through the defining moments from Formula 1’s history that transformed it into the multibillion-dollar powerhouse that it is today. The Mics Out podcast comes out every two weeks with all the latest news from the business world of motorsport. Check out more from the series here.
Fox averages 3.2m viewers for 2025 Nascar Cup Series

2 weeks ago | blackbookmotorsport.com | Cian Brittle

All-Star Race averages 1.97m viewers on FS1F1 sees second-largest audience for Imola on ESPN2 (1.09m viewers)IndyCar gears up for Indy 500 with 924k viewers in qualifyingFox averaged 3.2 million viewers for its segment of the 2025 Nascar Cup Series after the All-Star Race posted an average audience of 1.97 million on FS1.
Silverstone raises a glass to Neft Vodka deal

2 weeks ago | blackbookmotorsport.com | Cian Brittle

Austria’s Neft Vodka has signed a partnership with Silverstone Circuit, the home of the British Grand Prix. Contract:Neft Vodka becomes Silverstone’s first-ever vodka partnerThe brand will have a presence for the MotoGP and Formula One races, as well as at the Silverstone FestivalContext:With more than 40 Silverstone events annually, Neft Vodka is looking to reach a large pool of UK motorsport fans, rather than partnering with a particular series.
F1 to collaborate with Disney and Mickey Mouse from 2026

2 weeks ago | sportspro.com | Cian Brittle

Formula One and media giant Disney have agreed a licensing deal commencing in 2026. Contract:The collaboration will focus on Disney’s ‘Mickey & Friends’ propertyMickey Mouse and other Disney characters will be brought to Formula One through experiences, content, and merchandise around the worldContext:Formula One is doubling down on licensing deals. This is a far cry from its days under the leadership of Bernie Ecclestone, who said the series did not need to chase a new younger audience.
Supercars wants 'more than AUS$200m' from next TV deal

2 weeks ago | blackbookmotorsport.com | Cian Brittle

The Supercars Championship is targeting at least AUS$200 million (US$128 million) from its next media rights deal, according to the Australian Financial Review (AFR).