Claire Hoffman

Los Angeles

Senior Contributing Writer at BizBash

Writer and Content Marketing Specialist at Freelance

Writer, editor, reader, eventgoer, dog mom, cool aunt, awkward person

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Articles

Inside BET's 45th Anniversary Dinner

1 week ago | bizbash.com | Claire Hoffman

LOS ANGELES—On June 7, two days before the 25th annual BET Awards were held at the Peacock Theater, the network hosted a smaller—but no less star-studded—celebration at the Beverly Wilshire Hotel in Beverly Hills. The occasion? BET's milestone 45th anniversary, and the chance to gather longtime supporters, music industry icons, and network executives for a night of reflection and revelry.
Walmart & Apartment Therapy's Celebration of Becky G's Home Collection

1 week ago | bizbash.com | Claire Hoffman

LOS ANGELES—Recently, Apartment Therapy and Walmart set out to “reframe” what success looks like—literally. On May 30, the two brands hosted an intimate and impactful evening in celebration of Walmart’s new Mainstays by Becky G & Alejandra collection. Held at a private residence in Venice, Calif., the event honored the often-overlooked milestones in the lives of Latinas—and spotlighted the role that home can play in supporting those deeply personal journeys.
Event Venue News for June 2025

2 weeks ago | bizbash.com | Claire Hoffman

In Case You Missed ItEvent pros are increasingly turning to everyday locations for immersive brand activations that surprise and engage. We recently chatted with the teams behind FXâ€™s Adults celebration at a laundromat and OGXâ€™s branded car wash to get their smart lessons on how to make unconventional spaces event-ready. Here are five more things to know this month... 1. Spending and tourism in the U.S. is down.
Tips for Producing Events in Real-World Locations

2 weeks ago | bizbash.com | Claire Hoffman

In late May, FX celebrated the season premiere of its new comedy Adults by transforming one of the most mundane markers of adulthood—laundry day—into a multisensory, all-day-and-night experience. Playfully named “Suds and Sounds,” the bicoastal activation took over two working laundromats: The Laundry Room in Culver City, Calif., and LaundryBee in Sunnyside, Queens.
Why Golf Is Suddenly the Coolest Brand Platform Around

3 weeks ago | bizbash.com | Claire Hoffman

â€‹â€‹Golf has long carried a reputation as an exclusive pastime, associated with business deals, retirement hobbies, and a predominantly older, often male demographic. But between 2003 and 2018, the sport saw a major decline in participationâ€”losing 6.8 million players and over 1,200 courses, according to the National Recreation and Park Association. In recent years, though, golf has been getting a glow-upâ€”driven partially by the broader, more diverse audience thatâ€™s been picking up clubs.
New Event Tech Tools for June 2025

3 weeks ago | bizbash.com | Claire Hoffman

This column is sponsored by BW Events Tech, award-winning event technologists who take the stress out of registration, mobile apps, integrations, and more. In Case You Missed ItWe recently checked in with Sequence Events CEO Adam Sloyer, who shared five practical ways to use AI to boost your event productivity ASAP. We also opened submissions for the 13th annual BizBash Event Experience Awards! Submit your entries by Oct.
Inside the California Science Centerâs Discovery Ball 2025

4 weeks ago | bizbash.com | Claire Hoffman

LOS ANGELESâBlack-tie met game day at the California Science Centerâs 26th annual Discovery Ball. The star-studded galaâwith a "sneakers optional" dress codeâwelcomed 600 guests and raised more than $1.6 million to support the centerâs educational programming and exhibitions, which serve 1.7 million visitors and more than 16,000 students, families, and teachers annually. This yearâs theme? A spirited celebration of "Game On! Science, Sports & Play," the centerâs latest exhibition.
Industry Innovators 2025: Experiential Experts

1 month ago | bizbash.com | Claire Hoffman

This feature is sponsored by Gladiator Productions, a new kind of production company igniting magic in the arena of live events, entertainment, and experience. We consistently partner with our clients by providing high-touch service through every step of the production process. The experiential producers on this year's Industry Innovators list all define "innovation" a little differently.
Industry Innovators 2025: Tamara Francois and Adolfo Vasquez

1 month ago | bizbash.com | Claire Hoffman

Tamara Francois and Adolfo Vasquez are co-founders of The XP Agency. Vasquez serves as president while Francois is CEO; Francois is also the founder of The Vibe Outsideâ€”a community of Black and brown outdoor enthusiastsâ€”and founder of business coaching company The Full Time Hustler. How they got their start: Vasquez: "Tamara was in radio and marketing. I worked in radio, distribution, and, eventually, marketing.
Industry Innovators 2025: Katie (Limle) Fiore

1 month ago | bizbash.com | Claire Hoffman

Katie (Limle) Fiore is the head of production for Crown & Conquer. She's based in Los Angeles. How she got her start: "It all started back in college when I was trying to raise money for a nonprofit that helped kids get their GEDs and land jobs. We were doing the usual golf outingsâ€”sweet, but not exactly bringing in the big bucks. So, I thought, 'Thereâ€™s old money in this town (hey, Cincinnati), and Iâ€™m going to figure out how to get itâ€”for these kids.' And somehowâ€¦ I did. A lot of it.