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1 week ago | 
ipsos.com | Clifford Young |Sarah Feldman |Bernard Mendez
In the New America, things change fast, and this past week has been no exception. The tariff tiff continues. President Donald Trump revised his tariffs following Liberation Day and has honed in on what remains of the trade relationship with China. He’s raised tariffs on China multiple times this past year, with rates now reaching 145%. Where do consumers and everyday Americans stand on the back-and-forth as China and the United States up the ante on tariffs?
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2 weeks ago | 
ipsos.com | Clifford Young |Sarah Feldman |Bernard Mendez
President Donald Trump announced sweeping tariffs on “Liberation Day.” Right now, markets are roiling in response. How do Americans feel? While we don’t know quite yet how Americans are responding to the Liberation Day tariffs just yet, we do have a sense of how the public has felt about tariffs leading up to Wednesday’s announcement. We at Ipsos are in the field now to get a better understanding of America’s reaction to these new tariffs.
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1 month ago | 
ipsos.com | Clifford Young |Bernard Mendez |Sarah Feldman
Obesity in the U.S. is a problem. It is a deadly chronic disease for Americans. New GLP-1 drugs, like Ozempic, offer new medical tools for addressing weight loss and obesity, with some early signs that they may be helping. However, lifestyle and food choices continue to be the biggest obstacles to more systematically addressing obesity in the U.S. To truly know the New America, we need to understand Americans' stance on processed foods. One of Robert F.
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1 month ago | 
ipsos.com | Clifford Young |Sarah Feldman |Bernard Mendez
There’s a lot that can hurt a worker’s mental health. But in today’s age, worker mental health is as important as ever. Putting workers’ mental health first can promote a positive workplace culture, help keep employees productive and prevent employees from burning out.
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1 month ago | 
ipsos.com | Clifford Young |Sarah Feldman |Bernard Mendez
Throughout the 2024 presidential campaign, then-candidate Donald Trump’s biggest strength was the economy. It was the issue that Americans cared most about and was the issue that propelled him back to the White House. The American public is nuanced. But the economy is always a persistent driver of public opinion. Just after his election win, Americans reacted accordingly, with consumer confidence seeing jumps across the board.
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2 months ago | 
ipsos.com | Clifford Young |Sarah Feldman |Bernard Mendez
Insights into the New America brought to you by Clifford Young, Sarah Feldman, and Bernard Mendez. Though it’s been less than three weeks since President Donald Trump began his second stint in the White House, much has changed. His administration is already deep in the weeds reshaping the federal government and immigration policy. So far, the executive order has been Trump’s tool of choice when it comes to reshaping the nation.
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Jan 17, 2025 | 
ipsos.com | Clifford Young |Bernard Mendez
The tides are changing. President Joe Biden is set to hand off power to President-elect Donald Trump next Monday, likely marking an end to Biden’s multi-decade political career and a revival of Trump’s short yet prolific stint in politics. Biden’s presidency was largely defined both by a wave of historic inflation and a botched re-election campaign that ultimately resulted in Trump’s second Presidential victory.
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Jan 6, 2025 | 
ipsos.com | Clifford Young |Johnny Sawyer
After a years-long campaign, America has finally chosen its next president. Donald Trump will be the country’s 47th president, defeating Vice President Kamala Harris and becoming just the second president to serve non-consecutive terms. Republicans, as a whole, also had a good night, gaining control of the Senate and retaining control in the House. However, Democrats performed well down ballot in many swing states, and avoided what could have been a catastrophic night.
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Dec 6, 2024 | 
ipsos.com | Clifford Young |Bernard Mendez |Sarah Feldman
In 2016, Donald Trump built his successful presidential campaign off the promise to “build the wall.”In 2024, the newly anointed President-elect Trump won partially off a promise to deport millions of migrants living in the country illegally. There’s a lot of uncertainty with how Trump’s promise of a deportation at an unprecedented scale would end up happening. How might Americans react to this?
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Nov 15, 2024 | 
ipsos.com | Clifford Young |Bernard Mendez |Sarah Feldman
2024 was a busy year. Between assassination attempts, major political shifts, the lingering effects of historic inflation and a presidential election, trends in public opinion have been defining factors of how this year shaped out. As the election winds down and we start training our eye on the new year, below are five charts on five key trends in public opinions that proved more impactful than not over the past year. Inflation went down, but that hasn’t cheered up consumers.
