Articles

  • 1 week ago | smartermsp.com | Clive Longbottom

    There is a big problem when discussing artificial intelligence (AI) with a prospect or customer. With AI, and positioning AI, being a relatively new market with a broad coverage, navigating AI positioning without knowing a person’s level of knowledge can be tricky. To make matters worse, MSP’s own sales and marketing teams may lack sufficient knowledge of AI. If we just start at the very basic level, is there a difference between machine learning, deep learning (DL), and AI?

  • 4 weeks ago | smartermsp.com | Clive Longbottom

    Artificial intelligence (AI) is following a standard hype curve. AI started as something that few people really knew about. However, it exploded into public consciousness as large companies like Microsoft, AWS, and Google embedded AI services into their cloud offerings. Web browsers made previously techie-only features, like ChatGPT, accessible to everyone. For a while, everyone was AI-giddy: AI was going to completely change everything overnight, and mainly for the better.

  • 1 month ago | smartermsp.com | Clive Longbottom

    The human threat is often the biggest risk to an organization, whether through malicious actions or—more commonly—accidental activities. Since the COVID-19 pandemic increased remote work, accidental end-user security issues have risen, with many organizations lacking the resources to address these off-platform challenges. Managed service providers (MSPs) can help organizations defend against cybersecurity risks stemming from two main user groups: general workers and IT workers.

  • 2 months ago | smartermsp.com | Clive Longbottom

    The pandemic drove employers to allow and enable broad-scale work from home (WFH). Now, as the impact of COVID-19 dissipates, some employers are insisting on a return to office (RTO). This has not gone down well with all employees – and many are voting with their feet. For certain employers, a RTO makes sense: many brick-and-mortar retail and manufacturing environments just cannot operate with everyone working from home.

  • Dec 3, 2024 | smartermsp.com | Clive Longbottom

    I’ve given up counting the number of managed services providers (MSPs) websites where I have looked at the “Home” and “About” pages and still wondered just what the company does. Bland statements that cover the same sort of things that every other MSP offers; claims of being ethical, sustainable, the best employer – you name it, everything but what a prospect may be searching for. And even when something borders what the company does, it tends to miss the point.

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