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Nov 18, 2024 | 
newswise.com | Colleen P. Kirk
Coca-Cola’s AI-generated Christmas ads have sparked a backlash from consumers, who feel that the commercials lack the authenticity and holiday magic of past years' human-generated ads. Now, a consumer behavior researcher at New York Institute of Technology explains why.
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Oct 19, 2024 | 
onlinelibrary.wiley.com | Colleen P. Kirk |Constantine Sedikides |Julian Givi
Conflicts of Interest The authors declare no conflicts of interest. Supporting Information Filename Description jopy12983-sup-0001-AppendixS1.docxWord 2007 document , 509 KB Appendix S1. References , and . 2015. “Give a Piece of You: Gifts That Reflect Givers Promote Closeness.” Journal of Experimental Social Psychology 60: 8–16. https://doi.org/10.1016/j.jesp.2015.04.006. 2023.
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Oct 8, 2024 | 
gadget.co.za | Colleen P. Kirk
From Nike and Google to Coca-Cola and McDonald’s, major brands are incorporating artificial intelligence (AI) into their advertising campaigns. But how do consumers feel about robots generating emotionally charged marketing content? That’s the question a New York Institute of Technology professor raises in a new Journal of Business Research study.
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Oct 3, 2024 | 
newswise.com | Colleen P. Kirk
OLD WESTBURY, N.Y. — From Nike and Google to Coca-Cola and McDonald’s, major brands are incorporating artificial intelligence (AI) into their advertising campaigns. But how do consumers feel about robots generating emotionally charged marketing content? That’s the question a New York Institute of Technology professor raises in a new Journal of Business Research study.
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Oct 1, 2024 | 
newswise.com | Colleen P. Kirk
OLD WESTBURY, N.Y. — From Nike and Google to Coca-Cola and McDonald’s, major brands are incorporating artificial intelligence (AI) into their advertising campaigns. But how do consumers feel about robots generating emotionally charged marketing content? That’s the question a New York Institute of Technology professor raises in a new Journal of Business Research study.
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Feb 26, 2024 | 
news24.com | Julian Givi |Colleen P. Kirk
Many people struggle with saying "no" when invited to events that they do not want to attend. The fear mostly stems from the reaction you may receive from the person extended the invite. But this study shows that saying "no" every now and then isn't as big a deal as we think it is. Everyone has been there. You get invited to something that you absolutely do not want to attend – a holiday party, a family cookout, an expensive trip.
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Feb 25, 2024 | 
channelnewsasia.com | Julian Givi |Colleen P. Kirk
MORGANTOWN, West Virginia: Everyone has been there. You get invited to something that you absolutely do not want to attend - a holiday party, a family cookout, an expensive trip. But doubts and anxieties creep into your head as you weigh whether to decline. You might wonder if you’ll upset the person who invited you. Maybe it’ll harm the friendship, or they won’t extend an invite to the next get-together. Should you just grit your teeth and go?
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Feb 24, 2024 | 
businessmirror.com.ph | Julian Givi |Colleen P. Kirk
Everyone has been there. You get invited to something you absolutely do not want to attend—a holiday party, a family cookout, an expensive trip. But doubts and anxieties creep into your head as you weigh whether to decline. You might wonder if you’ll upset the person who invited you. Maybe it’ll harm the friendship, or they won’t extend an invite to the next get-together. Should you just grit your teeth and go? Or are you worrying more than you should about saying “no”?
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Feb 23, 2024 | 
northcentralpa.com | Julian Givi |Colleen P. Kirk
This article is republished from The ConversationEveryone has been there. You get invited to something that you absolutely do not want to attend — a holiday party, a family cookout, an expensive trip. But doubts and anxieties creep into your head as you weigh whether to decline. You might wonder if you’ll upset the person who invited you. Maybe it’ll harm the friendship, or they won’t extend an invite to the next get-together. Should you just grit your teeth and go?
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Feb 23, 2024 | 
athensmessenger.com | Julian Givi |Colleen P. Kirk
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